Associate Brand Manager (Hybrid)

Company Description

At the Robert Bosch Tool Corporation, we know that every career matters. Which is why you should conduct yours on a grand scale. Headquartered in the northwest Chicago suburb of Mount Prospect, we are a division of Bosch, a multinational engineering and electronics organization and the largest privately held employer in the world.

Guided by the principles of founder Robert Bosch, we offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 400,000 associates and a legacy of success spanning 135+ years.

Play an integral role in a division that drives the success of our large, privately held consumer packaged goods organization. Offering the vast resources to maximize your effectiveness, we provide the support you need to achieve your most important objectives. Featuring such popular brands as Bosch®, Dremel®, and RotoZip®, we offer opportunities to reinforce our strong reputation for quality, grow new business, and expand upon our existing relationships with some of the most influential distributors in power tools.

This is your chance to Go big. Go bold. And use your skills to drive success on a massive scale, with the Robert Bosch Tool Corporation!

GO BOSCH, AND EXPERIENCE BIG REWARDS.

Job Description

This role is hybrid remote with 40% monthly in-office presence in Mount Prospect, Illinois. (2-3 days in office per week)

The Associate Brand Manager leads the strategic positioning of their specific business category for Bosch Power Tools in North America (US & Canada) from upstream innovation concepting to downstream product launch and market presence. This role works closely with central and regional business units, consumer insights, brand and integrated marketing, digital, and sales to deliver fully formed plans across touchpoints.

The responsibilities of this role will include but are not limited to the following:

• Drive the regional localization of brand strategy and activities informed by the consumer journey
• Responsible for building out product positioning, messaging, claims and go-to-market activities
• Own and develop the brand story aligned with the global brand positioning to differentiate the products in market
• Understand demand and preference for Bosch products

Qualifications

• 3 - 5 years of Brand/Product/Sales/Marketing experience in a related industry
• Bachelor’s degree required / Degree in Marketing preferred
• Proficient with Microsoft Office Suite, including PowerPoint and Excel; SAP experience preferred
• Strong communication and collaboration skills, entrepreneurial mindset, flexible, creative, and ability to work as part of a team
• Ability to work cross-functionally within the organization
• Strong initiative; high potential to conceive and achieve
• Demonstrated success with concept writing and product positioning, claims development
• Familiarity with product development and innovation from a marketing seat
• Experience with internal or external creative agency management
• Experience with consumer research practices
• Demonstrated success leading complex, cross-functional projects from a marketing seat
• Demonstrated success with content development and touchpoint
• Demonstrated consumer-first mindset and data-based decision making
• Ability to problem solve, bias for results, and strong communication skills
• Ability to influence cross-functional decisions and work across a complex organization

Additional Information

By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.

BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives

• FIRST Robotics (For Inspiration and Recognition of Science and Technology)
• AWIM (A World In Motion)

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.