Senior Consultant, Ketchum Analytics

About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

 

 Overview:  

  Ketchum is looking for a Data, Analytics & Research Senior Consultant! 

  This position will provide strategic, analytical, and intellectually curious analytics managers the opportunity to learn and manage all aspects of data, analytics, and research for the public relations and communications industry. The position reports to the local Director and supports junior staff in managing projects from inception to presentation of results. The Senior Consultant works closely with account teams and clients to provide guidance in the creation of data-driven strategies and tactics. 

 
Responsibilities:  

• Manage primary research projects (quantitative and qualitative) and secondary research with support from senior staff 

• Analyzing media coverage and consumer conversations to direct and evaluate marketing and communication programs 

• Manage all phases of complex and varied market research projects 

• Development of research and measurement proposals 

• Development of quantitative and qualitative research instruments 

• Budget and vendor management 

• Analysis and reporting of research findings 

• Provide strategic consumer and business insights – not “data dumps” – to account teams and new business teams 

• Analysis and interpretation of primary and secondary data. 

• Distilling findings that are insightful and actionable and meet client objectives 

• Develop strong relationships with client and account teams 

• Understand clients’ objectives and ensure research and insights deliverables meet those needs 

• Participate in the development of new and incremental business 

• Manage data, analytics and research needs during the development of new business presentations 

• Maintain a strong level of expertise in industry-leading PR measurement and analytic approaches 

• Manage and provide mentorship, coaching and guidance to junior team members 

 
Qualifications:  

• Bachelor’s degree in related field; Master’s degree helpful 

• Minimum of 2-4 years of related data, analytics, and research experience; media measurement experience helpful 

• Excellent client management skills with the ability to communicate professionally and proactively 

• A team mentality and desire to collaborate with co-workers across multiple geographies 

• Ability to work with minimal supervision and guidance,