Director, Content Marketing

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

As Director, Content Marketing at Later, you'll spearhead our content strategy and thought leadership initiatives, creating high-impact content that resonates with enterprise B2C brands and marketing agencies. This role sits at the intersection of content, research, and SEO, transforming Later's unique platform data into compelling narratives that drive market authority. Reporting to the VP of Corporate Marketing, you'll balance regular content programming with major quarterly research initiatives while managing relationships with freelancers and agencies to scale content production. Your work will directly influence Later's position as the authority in social media and influencer marketing while driving pipeline growth.

What you'll be doing:

Strategy

• Define and articulate Later's content vision and strategic roadmap, aligning with broader marketing and business objectives
• Build a comprehensive, cross-channel content strategy targeting enterprise B2C brands and agencies alongside creators in the marketing ecosystem
• Establish content governance frameworks that ensure quality, consistency, and performance
• Develop and optimize the content team's tech stack, including AI and project management tools, and processes for maximum efficiency
• Set and track ambitious goals for content's contribution to business growth

Technical/Execution

• Oversee the execution of research-based content initiatives including quarterly reports, annual industry benchmarks, and ongoing data journalism
• Establish measurement frameworks and reporting systems that demonstrate content ROI
• Partner with leadership to allocate resources effectively across content initiatives
• Manage the content department budget across freelance writers, SMEs, and agency support
• Ensure content operations are efficient, scalable, and aligned with company objectives

Team/Collaboration

• Build strategic partnerships with Brand, SEO, Demand Gen, Research, Design, Product Marketing, Sales, and Services teams
• Represent content initiatives at the leadership level and secure necessary resources
• Collaborate with Sales leadership to ensure content supports enterprise sales cycles and enablement
• Partner with Research and Data Science to leverage Later's unique platform data
• Foster relationships with industry thought leaders and media partners

Leadership

• Manage, mentor, and develop a team of three direct reports: Senior Content Marketing Manager, Content Marketing Manager, and Podcast Host
• Build a high-performing content department with clear roles, responsibilities, and career paths
• Develop processes for coaching team members and providing actionable feedback
• Manage relationships with agencies, freelancers, subject-matter experts (SMEs) and other external partners

Research/Best Practices

• Implement governance models that ensure content quality, accuracy, and alignment
• Stay ahead of enterprise content marketing trends and innovations
• Lead data-driven content optimization initiatives
• Establish regular content auditing processes and