Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Senior Portfolio Analytics & Strategy Specialist Senior within PNC's Balance Sheet Analytics & Modeling Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA or Tyson's Corner or Vienna, VA. This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis.

Role Overview:

At PNC, we’re redefining how data powers marketing for our wealth management and corporate banking businesses. Allowing us to deepen relationships across our Wealth Management, Private Banking, Institutional Asset Management, and Corporate & Institutional Banking lines of businesses.

In this new, strategic role, you’ll transform complex engagement data into actionable insights that guide the marketing teams. You’ll design measurement frameworks, build dashboards, and uncover trends that influence customer decisions months—or even years—down the line.

We’re looking for a sharp, analytical thinker with expertise in account-based marketing and marketing analytics, someone who can connect marketing activity to business outcomes and help shape the future of marketing at PNC. This is more than reporting, it’s about using data to drive strategy and growth.

Job Responsibilities:

• Audience Selection & Segmentation: Build waterfalls and segmentations for campaign lists; implement targeting rules for precision in ABM campaigns.

• Test Design & Measurement Planning: Develop campaign test designs with clearly defined KPIs; establish frameworks to measure marketing’s impact on the sales funnel.

• Analytics & Insights: Execute campaign measurement and generate actionable insights; track engagement and conversion trends across long lead times; use analytics to inform marketing strategy and optimize performance.

• Dashboards & Reporting: Create modern dashboards (Tableau, Power BI) for campaign performance; deliver reporting that connects marketing activity to funnel progression.

• Strategic Enablement: Partner with internal teams and external data providers to build ABM capabilities; help define processes and best practices for marketing measurement.

Preferred Skills & Experience:

• Experience with account-based marketing analytics required. Analytics experience supporting wealth management or corporate banking accounts is preferred.

• Proven ability to connect marketing activity to sales funnel progression.

• Strong technical proficiency in: Python, Hadoop, and Tableau

• You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations.

• You have experience working with and communicating effectively with stakeholders.

• You have strong storytelling skills with the ability to write and present complex data findings to both technical and non-technical audiences, including senior and executive leadership.

• You are an independent thinker and learner with the ability to thrive in an evolving environment.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Provides financial and regulatory reporting and analyses to maintain adequate controls over the financial and regulatory reporting processes. Responsible for running complex business performance, risk and operational analytics. May include the development of analytical methods/models to assess market, credit and/or operational risk of new and existing financial products.
• Leverages business / product expertise to rigorously analyze large datasets, improve risk adjusted returns, deliver profitable growth, and communicate conclusions. Synthesizes analytical results and develops, recommends, and implements business strategies that improve lending decisions, assist in managing risk, increase revenues, reduce exposure to losses, meet business goals, and improve performance. Establishes baselines for strategies and tracks actual performance to expectations.
• Applies predictive models, third party data, and other tools to develop and execute appropriate segmentation and targeting for acquisition and portfolio st