Director of Marketing

The Director of Marketing and Communications for the College of Education serves as the strategic leader responsible for developing and executing comprehensive marketing, branding, and communication initiatives that support the college's mission, enrollment goals, community engagement, and advancement priorities. This position oversees internal and external communications, digital and print content strategy, media relations, and design to elevate the college’s visibility, research profile, and impact locally, nationally, and globally and to maximize funds raised, donor participation, and engagement of undergraduate students, graduate students, and alumni.

• Develop and implement an integrated marketing and communications strategy that aligns with the college and university’s strategic priorities. 
• Lead content strategy and oversee creation of compelling storytelling for print, digital, and multimedia platforms, ensuring adherence to university brand standards and messaging guidelines.
• Direct the production and design of marketing materials; e.g., brochures, newsletters, reports,  branded content.
• Oversee the college’s website and social media presence, ensuring timely updates and user-focused content.
• Collaborate with leadership, faculty, centers, institutes, and departments to support student recruitment, alumni engagement, and research dissemination.
• Supervise and mentor communications staff and coordinate with university-wide communications and advancement teams and represent the College on relevant university committees.
• Monitor marketing metrics and campaign effectiveness, adjusting strategies based on analytics and feedback.
• Ensure adherence to university brand standards and messaging guidelines.
  Represent the College on relevant university committees and task forces related to communications and marketing.

Bachelor’s degree in Marketing, Communications, Public Relations, or related field required. Minimum of 7 years of progressive experience in marketing and communications, preferably in a higher education or nonprofit setting. Demonstrated leadership in brand strategy. Experience managing teams and overseeing multiple projects with competing deadlines.

Preferred Qualifications:

Proficiency with content management systems (e.g., WordPress), Adobe Creative Suite, email marketing platforms, and social media analytics tools. Strong knowledge of SEO, Google Analytics, and CRM systems for targeted communications and reporting. Understanding of digital accessibility and compliance standards (e.g., WCAG).

Familiarity with higher education marketing and academic structures. Understanding of audience segmentation, enrollment marketing, and alumni engagement strategies. Knowledge of FERPA, copyright, and university branding policies.

FLSB1310 Equivalency:
4 years of directly relevant experience may be substituted for bachelor's degree.
6 years of directly relevant experience may be substituted for master's degree.

Working at USF

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

About USF 

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu.

Compliance and Federal Notices

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants have rights under Federal Empl