APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

• If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

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POSITION SPECIFICS​

Penn State University is seeking an innovative and strategic Assistant Director of Digital and Social Giving to join the Office of Annual Giving. Reporting to the director of Annual Giving, this position will play a key role in advancing the university’s digital fundraising strategies by leading initiatives that inspire broad-based donor participation. The Assistant Director will oversee signature digital fundraising events—including Penn State’s GivingTuesday, THON fundraising partnerships, and Let’s Grow State crowdfunding campaigns—while managing relationships with vendor partners that support online giving platforms and tools.

The ideal candidate will have experience in digital engagement, project management, and donor acquisition, with a passion for building communities of support through compelling online experiences. The Digital and Social Giving program is designed to raise funds from, and provide meaningful engagement opportunities for, alumni, friends, students, faculty and staff, and parents and families at The Pennsylvania State University.

Reporting to the Director of Annual Giving and working closely with Unit Fundraising partners, Development Communications, as well as other partners, this Assistant Director of Digital and Social Giving will:

• Giving Days/ Crowdfunding:

  • Lead planning, execution, and evaluation of Penn State’s GivingTuesday campaign, ensuring alignment with overall annual giving goals.

  • Partner with internal units and campus/college partners to develop campaign themes, messaging, and strategies that drive participation and donor engagement.

  • Manage Let’s Grow States crowdfunding platform and campaign pipeline, advising faculty, staff, and student groups on best practices.

  • Provide training, coaching, and resources to campaign owners to ensure successful fundraising outcomes.

  • Track and assess campaign performance, Monitor results and provide post-event reporting and analysis.

• THON & Student Philanthropy:

  • THON is Penn State’s student-run philanthropy, the largest of its kind in the world, dedicated to raising funds and awareness in the fight against childhood cancer. This position will serve as the primary lia