Brand Consulting - Art Director, Entertainment

Job Description

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Role

We are seeking a highly creative and experienced Entertainment Marketing Art Director to join our dynamic, innovative team. As the Art Director, you will play a crucial role in developing and executing visually compelling and impactful creative strategies for our entertainment marketing initiatives under the guidance and leadership of Account Leads and Creative Directors. The ideal candidate is a creative visionary with a passion for entertainment, music, marketing, experiential/live events, and design, capable of translating marketing objectives into visually stunning campaigns that resonate with our target audience and defined objectives. 

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

Responsibilities

Creative Strategy: 

• Collaborate with the marketing team to understand campaign objectives and target audience, translating them into creative visual concepts. 
• Develop and maintain a strong understanding of current trends in sports marketing and design to ensure our campaigns are cutting-edge and relevant. 

Concept Development: 

• Generate innovative visual ideas for entertainment marketing campaigns, ensuring alignment with brand guidelines and marketing goals. 
• Deliver multiple conceptual solutions for each creative challenge. 
• Determines how to present concepts visually. 
• Work closely with copywriters and other team members to integrate visual and textual elements seamlessly. 

Campaign Development: 

• Conceptualize and develop innovative marketing campaigns for films, TV shows, music releases, or other entertainment projects. 
• Create and oversee the execution of key art, posters, trailers, social media assets, and other promotional materials. 

Visual Design: 

• Lead the creative authorship and execution of visually striking and effective marketing materials, including but not limited to print ads, digital banners, social media graphics, and promotional materials. 
• Bring concepts to life by guiding a team of designers to produce exceptional creativity that is up to par with individual brand standards. 
• Ensure all designs are in line with brand identity, maintaining consistency across various platforms – Experiential, Digital, Social, Print, OOH, and Motion. 
• Pride of craftsmanship - be the author of creative excellence that is defined by originality that pushes boundaries and sets the trends versus following. 
• Showcases creative curiosity, a spirit of daring, and in constant pursuit of innovation – looking to harness new technologies, processes, and applications. 
• Maintain and enforce brand guidelines, ensuring a cohesive visual identity across all marketing touchpoints. 
• Develop and deliver engaging client-facing presentations that can successfully articulate the solution through effective storytelling and gain client trust and  
  buy-in. 

Collaboration: 

• Work closely with cross-functional teams, including marketing, content creators, and product teams, to ensure alignment of creative assets with overall campaign strategies. 
• Provide art direction and guidance to graphic designers and other creative team members. 
• Foster a collaborative and creative work environment, encouraging the exchange of ideas and concepts – champion greatness across the team. 

Project Management: 

• Effectively mana