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Technical Marketing Director, Energy, Power & Sustainability

Equinix
United Statesfull_timeVerifiedPosted 16 Oct 2024

About the role

Who are we?

Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals. 

 

Our culture is based on collaboration and the growth and development of our teams.  We hire hardworking people who thrive on solving challenging problems and give them opportunities to hone new skills and try new approaches, as we grow our product portfolio with new software and network architecture solutions. We embrace diversity in thought and contribution and are committed to providingan equitable work environment that is foundational to our core values as a company and is vital to our success. 

Technical Marketing Director, Energy, Power & Sustainability

Job Summary

We are seeking a Technical Marketing Engineering Director to lead Energy, Power and Sustainability initiatives across our global product, technical and solution marketing team. In this highly visible and highly technical thought leadership role, you will play drive strategic alignment and message consistency across product, sales and enablement programs supporting our revenue goals and critical business objectives. 

Responsibilities

  • Customer Insight: Oversee development of Equinix’s largest global customers use cases to amplify the Power, Energy and Sustainability value of our unique industry partnerships

  • Content Strategy: Execute a comprehensive technical content strategy, encompassing whitepapers, solution briefs, webinars and collateral to effectively communicate the value of Equinix's solutions to customers and partners

  • Sales Enablement: Collaborate closely with sales leadership and GTM teams to drive enablement programs on technical content and tools, equipping sales teams with the knowledge needed to effectively articulate the benefits of Equinix

  • Thought Leadership: Represent Equinix as a thought leader and subject matter expert at industry events, conferences, and customer meetings. Build strong relationships with industry influencers and stakeholders to enhance Equinix's visibility and credibility in the market

  • Industry Organization Participation: Represent Equinix in key standards bodies by being an active member and participant (ASHRAE, The Green Grid, DCD, Uptime Institute, Energy Star, etc.)

  • Cross-Functional Collaboration: Work closely with product management, technical sales, marketing, and other cross-functional teams to ensure alignment on positioning, messaging, and go-to-market strategies

  • Strategic Planning: Collaborate with senior leadership to align key global product and solution marketing initiatives with product growth targets

  • Stakeholder Engagement: Communicate strategic plans and initiatives to internal stakeholders and senior leadership. Present findings, progress reports, and recommendations to ensure buy-in and support

Qualifications

  • Bachelor’s degree in Engineering, Marketing, Business, or related fields; MBA or advanced Technology or Science degree preferred

  • 15+ years of experience in Engineering, Technical or Product Marketing Engineering (TME/PME), with at least 5 years in a managerial role

  • An innovative thinker with a creative mindset to solve complex business challenges

  • Cross-functional leadership with demonstrated history of aligning multiple departments to ensure cohesive execution of product marketing initiatives and programs

  • Proven track record of orchestrating and executing complex technical product marketing content and delivery

  • Strong experience in developing and refining product messaging, positioning, and value propositions that resonate with target audiences

  • Exceptional communication and interpersonal skills, with the ability to present complex information clearly and persuasively

  • Well established track record in managing product marketers with strong leadership and mentoring

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Company

Equinix

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