Senior Product Marketing Manager, Unit 42 Incident Response

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

FLEXWORK is an employee-centric reimagining of how we work. We built FLEXWORK based on employee feedback – it is about flexibility, trust, and choice whenever possible. It’s been a journey of disruption that has yielded the best of our values. We offer as much flexibility as possible, and choices that enable you to be most productive, including benefits that meet your needs and learning opportunities that you feel passionate about.

Our Approach to Work

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together!

Job Description

Your Career

The Senior Product Marketing Manager, Unit 42 Incident Response will play a key role in planning and executing the product marketing strategy for our portfolio of Unit 42 Incident Response and Unit 42 Retainers. This involves building positioning & messaging for service launches, campaigns & programs; creating content for digital media, websites, collateral, presentations & sales tools; creating and delivering presentations at industry & analyst events, and partner & client briefings.

You’ll work with some of the world’s top security researchers, incident responders, and security engineers on topics ranging from ransomware and business email compromise to cloud security, nation-state threats and critical infrastructure security. This is a fantastic opportunity to supercharge the scope of the Unit 42 brand and emphasize our elite Incident Response service and product capabilities. You’ll take an already well-established brand in the threat intelligence & research community, and take it to a new level as the elite cybersecurity services provider. 

Your Impact

• Build strong product marketing content, including blogs, reports, videos, and presentations, focused on the Unit 42 Incident Response and the Unit 42 Retainer
• Track the Digital Forensics and Incident Response (DFIR) market and competitive landscape, in collaboration with product, marketing, and sales leadership
• Partner with our threat research and security consulting team to communicate clear and powerful messages to establish and differentiate Unit 42 as the elite cybersecurity services provider for DFIR
• Work closely with other Unit 42 teams to contribute annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape, ultimately highlighting our DFIR services and product capabilities
• Partner with the marketing team to develop targeted messaging, content and campaign strategy to create awareness, demand, and engagement for Unit 42 DFIR services and amplify our message, increase engagement, and provide client education
• Spearhead product launches – plan the launch of new products and releases and manage messaging, positioning, collateral development, and drive the product launch
• Support enablement of the Unit 42 and broader global sales teams to help them to understand the threat landscape and effectively articulate and optimally position the value of our solutions to increase win rates
• Be a subject matter expert and a go-to resource for the sales field as they position Unit 42 IR and the Unit 42 Retainer
• Present at internal and external events, highlighting how Unit 42 differentiates the portfolio across all Palo Alto Networks offerings
• Identify metrics and drive regular communication on progress for the product marketing team and the broader marketing team
• Drive Unit 42 DFIR services up-market to the G2K and increase our footprint in the Cyber Insurance and Law Firm space

Qualifications

Your Experience

• Product marketing - Cybersecurity product marketing or sales engineering experience required
• Security Services & Technology - Experience marketing cybersecurity services such as Threat Intelligence, Incident Response and Managed Detecti