Creator Manager - TikTok LIVE

As part of the US LIVE Operations team, the US Creator Manager will be responsible for driving the growth of mid-tier creators, using a profiled-based operational system to identify potential, build growth paths, and prevent drop-offs. The role focuses on both 1:1 coaching of high-potential creators and many scaled operations, ensuring creators progress from mid-tier to top-level through campaigns, content programs, and co-production opportunities.



Responsibilities:

- Ecosystem Analysis: Build a deep understanding of the mid-tier creator landscape through data analysis and qualitative profiling across various content types.

- Creator Identification: Use quantitative signals and qualitative assessments to identify high-potential creators within defined clusters.

- Growth Strategy Development: Design and implement targeted playbooks tailored to specific creator clusters (e.g., funnel design, content-to-LIVE strategies, gifting triggers).

- Scaled Operations: Execute and manage campaigns across SV, behavior, revenue, and content dimensions to filter, activate, and elevate creators by lifecycle stage.

- Performance Monitoring: Lead weekly dashboard reviews to assess creator performance; generate actionable insights and iterate on growth strategies accordingly.

- Co-Production Initiatives: Launch and manage co-production programs—from selection and diagnosis to co-creation and optimization—to turn focus creators into platform showcases.

- Process Optimization: Document and refine SOPs to enhance creator education, streamline workflows, and drive operational efficiency.

- Success Amplification: Collect and amplify creator success stories across official and marketing channels to inspire the broader creator community.