Senior Digital Marketing In-Product Campaign Manager - Gaming Industry

Who is Blueprint? 

We are a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and the expertise of our teams, who all have unique perspectives and years of experience across multiple industries. We’re bold, smart, agile, and fun. 

What does Blueprint do? 

Blueprint helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business. We connect strategy, business solutions, products, and services to transform and grow companies. 

Why Blueprint? 

At Blueprint, we believe in the power of possibility and are passionate about bringing it to life. Whether you join our bustling product division, our multifaceted services team or you want to grow your career in human resources, your ability to make an impact is amplified when you join one of our teams. You’ll focus on solving unique business problems while gaining hands-on experience with the world’s best technology. We believe in unique perspectives and build teams of people with diverse skillsets and backgrounds. At Blueprint, you’ll have the opportunity to work with multiple clients and teams, such as data science and product development, all while learning, growing, and developing new solutions. We guarantee you won’t find a better place to work and thrive than at Blueprint. 

In This Role

In this role, you will manage high‑visibility digital marketing campaigns for a major global gaming organization. You will collaborate with cross‑functional partners to deliver end‑to‑end in‑product marketing campaigns across console, mobile, PC, and cloud experiences. This includes shaping campaign briefs, developing messaging, coordinating creative production, and guiding execution teams to ensure seamless campaign delivery. You will also support subscription‑based gaming initiatives by driving acquisition and retention goals through impactful digital campaign plans. This position is ideal for someone passionate about gaming, highly detail‑oriented, and experienced in managing complex digital marketing workflows.

Key Responsibilities

Campaign Leadership

• Lead development and execution of digital marketing campaigns across multiple in‑product surfaces, delivering ~20+ campaigns per month.
• Build campaign plans in partnership with product marketing, ensuring alignment with business goals including game sales, subscription sign‑ups, engagement, and retention.
• Manage campaign brief creation, translating stakeholder goals into actionable requirements for programming and production teams.

Strategy, Messaging & Creative Development

• Recommend messaging approaches, audience targeting, imagery selection, and frequency caps.
• Propose and interpret A/B tests or other experiments to optimize campaign performance and improve customer experience.
• Collaborate with design teams to develop campaign decks and route these to production teams via tools such as Azure DevOps.

Cross‑Functional Collaboration

• Partner with marketing, engineering, business planning, design, analytics, and programming teams to ensure unified execution.
• Provide guidance to cross‑functional teams responsible for customer experience, operations, experimentation, and campaign delivery.
• Support partner management, including coordination with major external partners.

Performance Optimization & Reporting

• Analyze campaign performance regularly and recommend improvements.
• Develop and maintain a consistent playbook for communicating campaign plans, experimentation results, and performance insights to stakeholders.
• Contribute to digital go‑to‑market plans through creative showcases and performance reporting.

Team Support

• Assist with onboarding new team consultants and help establish best practices.
• Support internal processes and workflow improvements within the broader digital marketing organization.

Minimum Qualifications

• 7–10+ years of overall professional experience.
• Minimum 5 years developing marketing campaigns, ideally within gaming or entertainment.
• Minimum 5 years of copywriting/messaging and project management experience supporting marketing efforts.
• Minimum 5 years working directly with pro