Senior Account Executive, Corporate Affairs (Earned Media)

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.  

More About the Role:

Burson is looking for a Senior Account Executive to join our U.S. Corporate Affairs Earned Media team. This role is in NYC, San Francisco, Los Angeles, Chicago or Washington D.C. This person will contribute to the growth and performance of the firm by supporting large, integrated client teams across various workstreams and programs.

You will contribute to client earned media strategies, and execute earned media relations campaigns, content development and other integrated internal/external efforts including executive visibility, thought leadership and sustainability. This is an opportunity to work across a variety of industry verticals, collaborating across multiple practice teams and geographies.

If you’re solutions-oriented and earned-media savvy, Burson is a place where you’ll thrive.

And while there is no one kind of Burson Person, everyone at Burson has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning. Burson will feed that drive by rewarding courageous tenacity and nurturing your dynamic career.

What You'll Do:

• Assist in the development of earned media relations strategies across traditional and digital/social platforms
• Deliver media relations results to support campaign roll-outs and ensure message delivery in key markets across the US and abroad
• Build relationships with targeted journalists and news influencers to push out messaging
• Play a lead role in mentoring developing junior teams
• Develop and grow client relationships, acting as day-to-day point of contact for media relations
• Develop and/or edit key messages and media materials for corporate announcements or executives, including talking points, Q&As, news releases, etc. as needed
• Research and maintain media lists, keeping abreast of industry trends and corresponding opportunities for new perspectives.

Experience that Contributes to Your Success:

• At least 3 years of previous public relations work experience, ideally from an agency environment, journalism experience preferred.
• Track record of developing proactive, positive story-telling for clients at the corporate level
• Demonstrated media relations success including strategy and successful/measurable outcomes
• A blended background in both account management and media relations
• Advanced writing skills, ability to write for senior level management and audiences adapting tone and style
• Ability to manage complex relationships diplomatically and consultatively
• Ability to think innovatively; develop creative solutions and new programs
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups

You Belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, tuition reimbursement for continued learning, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

 

The base salary for this position at the time of this posting may range from $40,000 to $85,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome  

Our careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process, feel free to reach out to us at appaccommodations@bursonglobal.com. Please note that this email is for applicants needing spec