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Temporary Brand Marketing Lead
Brooks RunningUnited Statesfull_timeVerifiedPosted 2 Mar 2025
💰 $110,000/yr($80,000/yr – $110,000/yr)
About the role
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: · Runner First We act in the best interest of the runner · Word is Bond We do what we say we’ll do · Champion Heart We give our all in everything we do · There is no “I” in RunWe stay generous with our humanity · Keep MovingWe find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Note: This is a temporary assignment. March 2025 (ASAP) to November 2025.
Your Job:
The Brand Marketing team is responsible for leading the seasonal storytelling strategy across the business enterprise, ensuring a cohesive and compelling narrative that reflects the brand's positioning, values, and benefits. This team develops and delivers content that supports both internal stakeholders, such as sales representatives and regional marketing leadership, and our external audience the consumer, ensuring messaging consistency across all touchpoints. From digital platforms to real-life brand activations, the team drives alignment and clarity in how the brand is presented, strengthening consumer connection and market impact. Their work plays a vital role in ensuring the brand’s identity is effectively communicated and reinforced across every campaign and initiative. As the Temporary Brand Marketing Lead, you will have a role in contributing to the development and execution of our seasonal marketing plans for specific global brand initiatives from conception to marketing go-live, ensuring alignment with brand goals and business objectives. This role partners with the Senior Manager, Brand Marketing to set strategic seasonal priorities and owns the development of Brand Toolkits for global brand consistency. You work in partnerships with marketing channel owners and global business leaders to ensure all plans are integrated and aligned to the overall seasonal marketing strategy. You drive creative workstreams with the internal Creative Studio and external agencies to bring the strategy and plan to life visually.
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: · Runner First We act in the best interest of the runner · Word is Bond We do what we say we’ll do · Champion Heart We give our all in everything we do · There is no “I” in RunWe stay generous with our humanity · Keep MovingWe find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Note: This is a temporary assignment. March 2025 (ASAP) to November 2025.
Your Job:
The Brand Marketing team is responsible for leading the seasonal storytelling strategy across the business enterprise, ensuring a cohesive and compelling narrative that reflects the brand's positioning, values, and benefits. This team develops and delivers content that supports both internal stakeholders, such as sales representatives and regional marketing leadership, and our external audience the consumer, ensuring messaging consistency across all touchpoints. From digital platforms to real-life brand activations, the team drives alignment and clarity in how the brand is presented, strengthening consumer connection and market impact. Their work plays a vital role in ensuring the brand’s identity is effectively communicated and reinforced across every campaign and initiative. As the Temporary Brand Marketing Lead, you will have a role in contributing to the development and execution of our seasonal marketing plans for specific global brand initiatives from conception to marketing go-live, ensuring alignment with brand goals and business objectives. This role partners with the Senior Manager, Brand Marketing to set strategic seasonal priorities and owns the development of Brand Toolkits for global brand consistency. You work in partnerships with marketing channel owners and global business leaders to ensure all plans are integrated and aligned to the overall seasonal marketing strategy. You drive creative workstreams with the internal Creative Studio and external agencies to bring the strategy and plan to life visually.
Your Responsibilities:
- Partner with the Senior Manager, Brand Marketing to develop a comprehensive global content strategy that aligns with brand objectives and resonates with diverse audiences
- Lead the development and implementation of content strategy specific to key channels and stories
- Translate brand and campaign strategies into compelling and consistent global content journeys
- Develop and implement consumer journey maps and global content creative briefs for seasonal and brand storytelling, ensuring these deliverables have clear communication of brand objectives, deliverables, and timelines
- Work alongside the Senior Manager, Brand Content and Experiences and Senior Brand Content Specialist to execute on the development of global content kits to be distributed to all regions to support Brand Marketing campaigns
- Oversee the creation of high-quality, engaging content across the company’s global website (.com), email, SMS, loyalty and retail as it relates to global campaign
- Engage with the e-commerce and digital marketing teams to enhance user experience, streamline content workflows, and optimize the website for performance
- Design and implement global CRM strategies that strengthen customer relationships, drive engagement, and increase customer lifetime value
- Collaborate with retail teams to ensure brand consistency across all retail environments and deliver engaging, informative, and inspiring content
- Work closely with marketing, product, creative, and regional teams to ensure brand consistency and alignment for global brand storytelling across all channels and markets
- Leverage data and insights to inform content strate
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