Sr Marketing Manager - Workday Education

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

Do what you love. Love what you do.

At Workday, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.

About the Role

Job Description

Workday Education is an innovative part of our Customer Experience (CX) organization focused on training our customers, employees and partners. We're looking for a senior marketing professional with a track record of success growing a commercial training or professional services business, ideally within a cloud software company.

 

You will join our education leadership team and own the marketing strategies and execution that support our substantial P&L and double-digit growth. You will regularly collaborate with our leaders of Business Development, Content, Operations and Delivery within Workday Education and across Workday with key roles in Marketing, Sales and Products.

 

You will combine your startup experience successfully wearing many hats and getting things done with your larger company experience successfully navigating and leveraging corporate and field functions. You are as comfortable and good at developing strategy as you are a data sheet, doing what it takes to make the most of precious time and limited resources.

 

You trust your well-honed instincts, know how to support them with rigorous and insightful analysis of credible data, and whenever in doubt do the work to understand and articulate what customers really think. You know how to positively speak up and be bold, challenging yourself and everyone else to realize their potential while keeping things productive and fun.

Your responsibilities include:

• Developing and executing direct and indirect marketing and selling strategies and related programs that enable Workday Education to exceed their financial targets and P&L objectives

• Understanding and creatively amplifying the momentum of existing offerings and programs by improving what, where, when and how we share customer success

• Engaging with our customers and stakeholders to understand and clarify the need, affirm the solution, and expertly craft and communicate the corresponding story of compelling value

• Collaborating with Workday Education and key leadership and specifically our business development function and global theatres to clarify and prioritize competing market opportunities, craft and test the strategies and execute and scale the programs that drive innovation and growth with urgency

• Creating and/or providing direction for a wide range of content to support our internal field teams and customers (communications, presentations, promotions, collateral, etc.) 

• Ensuring our customers and prospective customers clearly understand and act to leverage training to make the most of their Workday offerings and investments

• Ensuring success with all the above by creating clarity, urgency, and accountability via an event-driven approach to commitments.

About You

Basic Qualifications:

• 12+ years of related marketing experience preferably for a cloud-based software/solution company.

• Experience working in a Commercial Training / Professional Services environment in both large and