Consumer Product Marketing Manager

Brainrider is a marketing and creative agency with teams in Menlo Park/San Francisco, Los Angeles, Seattle, New York City, London, and Toronto. We work with ambitious marketers, in-house creative teams, and internal agencies to do more, by filling capability and capacity gaps and enabling them to execute their marketing and creative at scale.  

We believe collaboration is at its best when we feel at home, so we work as a team — plain and simple. Whether we’re brainstorming better marketing ideas for our clients, or pushing the gas to meet a tight deadline, it all happens with adaptability, optimism, and teamwork. 

Are you our next team member?

The Role

Job Title: Consumer Product Marketing Manager

Length: 10 months

Estimated Start: February 24th

Location: Remote

Brainrider is seeking a Consumer Product Marketing Manager to join our client embedded team as part of their growing product marketing team supporting their global audience.

You are a seasoned, strategic data-driven, consumer-focused Product Marketing Manager and will be responsible for leading inbound and outbound product marketing initiatives. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption and working cross functionally with partners at various altitudes throughout the company. If you are a strategic marketer who is analytical and creative, excel at leading complex projects in fast-paced environments and are passionate about connecting consumers with great products, then we'd like to connect with you.

What you'll do

• Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy
• Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners
• Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
• Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems

What you'll bring

• 10+ years of full-time experience in Marketing
• Direct experience in Product Marketing, partnering closely with Product teams
• Experience with consumer GTM strategies based on consumer driven insights
• Experience with consumer facing product launches and consumer campaigns
• Experience working with Product, Marketing, Policy and Communications teams at all levels of management, both internally and externally
• Analytical skills - developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders
• Strong Presentation skills - driving presentations with executives and cross functional teams
• Project management

Bonus

• Bachelor's Degree in Business, Marketing or Creative discipline
• MBA
• Internet or technology industry experience

Additional Information

We offer competitive salaries, paid vacation, work from home (WFH) support and set-up assistance, and a wide variety of other great perks!

The fine print:

• Please include current resume and cover letter, as we would like to learn more about you and your experience
• Candidates selected for next steps will be contacted
• You can learn more about working with us at Brainrider Careers

Brainrider is a place where everyone can do their best work and be themselves. We work as a team, plain and simple. We respect and value the unique characteristics, skills, and experiences of everyone, and support and champion each other to be the best we can be — for ourselves, our team, and our clients. We recognize that a diverse and inclusive workplace leads to better ideas, better so