Regional Marketing Director - Hybrid (VA-MD)

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Our Newest Opportunity: 

Summary:

The OneDigital Mid-Atlantic Region is seeking to add a results-driven Regional Marketing Director to our lineup. As a key stakeholder on the Mid-Atlantic leadership team, this individual will focus on deploying OneDigital’s brand, solutions, and assets within the region [DMV: DC, Maryland, VA; OH; PA, NJ, DE] to support the growth, expansion, and loyalty of OneDigital’s client base. The Regional Marketing Director is a growth champion who actively supports the Mid-Atlantic regional team to achieve revenue and retention goals.

As regional marketing director, you will develop innovative marketing strategies to differentiate OneDigital in the market, leveraging brand awareness, lead generation, thought leadership, events, and more. As the leader of a strong regional marketing team, the regional marketing director will have the opportunity to lead and collaborate with marketing managers and specialists and sales and market leaders to ensure dynamic sales growth and industry-leading client retention in the region. If you are someone who likes to work in the business and get your hands dirty driving results with the team, this is the perfect role for you!

Essential Duties and Responsibilities:

• Leadership: Serve as a key stakeholder on the regional leadership team, providing marketing insights to support the growth of the region; act as an important liaison for regional needs with the national marketing organization.

• Market Analysis: Understand diverse market dynamics (both geographic and business divisions) to assess opportunities for growth and differentiation in the market; understand competitor positioning and identify marketing strategies to address gaps/needs, monitor results for maximum impact on profitability, brand consistency, and overall market growth.

• Performance Metrics: Set and analyze performance metrics to measure the success of marketing campaigns and adjust strategies as needed.

• Marketing Plans and Budget Management: Develop, direct, and implement market-level marketing plans and associated budgets—including digital lead generation activities, email marketing campaigns, webinars, and PR. Manage and optimize marketing budgets to ensure efficient use of resources.

• Data-Driven Strategies and Customer Insights: Use customer insights to drive marketing strategies and ensure messaging resonates with ideal customers across all business lines; team up with OneDigital’s national marketing technology manager to strengthen our quality, depth, and usability of data analytics to measure digital campaign effectiveness and inform marketing decisions.

• Digital Marketing: Develop and implement digital marketing strategies, including SEO, SEM, social media, and email marketing.

• Brand Awareness: Generate brand awareness in the market, including community partnerships, PR, event marketing, key market messaging, and execution.

• Content Development: Oversee content development, execution, and management for all marketing channels, including media (online and print), website and social, and branded collateral (including videos).

• Event Strategy: Develop industry event strategy and plan, and provide executive oversight for in-market event execution with the support of marketing managers and specialists.

• Strategic Partnerships: Build and maintain strategic partnerships with external parties such as media and stakeholders.

• Collaboration: Foster and develop relationships with regional, local market, and practice leaders; collaborate with leaders to establish goals, monitor, analyze, and present results of marketing efforts.

• Team Management: Manage and mentor junior marketing team members, providing guidance to help team members grow.

Qualificatio