Senior Director, Experiential Marketing

WHO WE ARE

Vox Media’s Revenue organization handles advertising and marketing partnerships with brands and agencies, as well as lines of business in consumer revenue and commerce across the organization.

Vox Media is the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what’s now, what’s next, and what’s possible.

As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.

As the leading independent modern media company, Vox Media ignites conversations and influences culture. Across digital, podcasts, TV, streaming, live events, and print, we tell stories that affect our audience's daily lives and entertain as much as they inform.

Our portfolio features influential and respected editorial properties including Vox, New York Magazine, The Verge, The Cut, Eater, Vulture, The Strategist, Polygon, SB Nation, Intelligencer, Curbed, Grub Street and Recode. Off-platform, the Vox Media Podcast Network offers one of the largest collections of popular podcasts, and Vox Media Studios produces and distributes the award-winning nonfiction shows. Powered by innovative technology that scales quality, the Chorus publishing platform and Concert advertising marketplace answer the always-changing needs of modern audiences, creators and marketers.

Vox Media has been named one of Fast Company’s “Most Innovative Companies in Media,” an Inc. “Company of the Year,” Digiday’s “Best Company for Parents,” and one of the Best Places to Work for LGBTQ Equality by the Human Rights Campaign.

As part of the Vox Media Experiential Team you will work across many different custom advertiser events and tent-pole events including, but not limited to Code Conference, Vulture Festival, Sundance Film Festival, How I Get It Done events, Pivot Schooled and new franchises under development. 

WHAT YOU’LL DO

You will drive the end-to-end event marketing strategy for Vox Media Experiential and Conferences team. Partnering with producers and leadership, you will develop and execute the marketing strategy for a broad spectrum of experiential programs; marketing a suite of in-person events, conferences and experiences. You will drive promotion and engagement strategy to market Vox Media brands and lines of business to engage audiences and convert them to event attendees, subscribers, to editorial franchise readers and to drive commerce. This position requires a hands-on experienced individual with a good balance of audience marketing, content strategy, and collaborative competencies. 

• • Lead and execute experiential marketing efforts across the team with high-level input on tactics, tools and cross departmental support 
  • Research, develop and implement technical platforms for the experiential team based on current needs and innovations as well as annual budgets including CRM, website, data management and virtual event platforms 
  • Lead and execute on audience segmentation, attendance strategy and promotional assets and tools to maximize exposure, procure a qualified audience and build first-party data 
  • Oversee clear target audiences based upon sponsor objectives, editorial vision, brand marketing/exposure or other key objectives for each event and program. Clearly understand each event, its unique market position and target audiences. 
  • Oversee the marketing strategy for every event product via paid, earned and owned channels. This also includes creating premium bundles such as subscriptions to event series, subscriptions plus events, special communities plus events, masterclasses, and exclusive merchandise
  • Collaborate with I&I, data and analytics teams on regular research and data from promotional efforts, event audiences, and metrics to inform and develop key takeaways on products to develop, customer experience and sponsorship opportunities 
  • Develop customer journey with a corresponding schedule to implement consumer-facing, ticket sales/revenue driving marketing campaigns for key initiatives and develop copy/storytelling mechanisms to drive engagement pre, during and post event as needed
  • Develop and update external-facing materials in partnership with brand marketing and communications teams including GP, sizzle reel(s), recap decks, external communications