Manager, Feeds

Company Description

WE WELCOME REMOTE U.S. BASED CANDIDATES

Job Description

We are looking for a Structured Data and Feeds Manager to support retail clients in the managing of their product catalog and associated data feeds within eCommerce advertising. Reporting into the Senior Manager, you will work with the media channel teams to guide feed-based programs, ensure the accuracy, relevance, and health of data feeds concerning consumer behavior, by providing proactive strategy, optimizations, and recommendations, in addition to regular QA & data review. You will collaborate daily with media teams (using the feed) to improve performance and support ad-hoc requests. You will demonstrate an expert level understanding of feed-powered media, the role it plays in optimizing media campaigns, and client's needs surrounding their data, while being a leader, knowledge resource, and trainee to the Structured Data & Feeds team.

You Will:

• Manage internal feed management platform and tools to QA and ensure the proper generation, delivery, and setup of your client's data feeds
• Bring feed strategy and optimization across relevant media channels and feed health improvements through the lens of understanding how a consumer will work with the data powered through the feed
• Harness the capabilities of our technology and resources to implement feed optimizations and adjustments
• Be the main contact for both the client and respective media teams who use the feed
• Bring strategy and optimization recommendations to the client and our teams that align with our goals, priorities, and upcoming industry changes
• Contribute to and lead presentations around feed strategy, feed-based QBR content, and other external presentations
• Collaborate with relevant media channel teams to test feed optimizations to product data (product titles, descriptions, categories, images) following client goals and media channel strategy
• Be a leader within the Structured Data & Feeds group by maintaining and sharing an expert level of knowledge on industry changes, best practices to implement, and
• Promote internal leadership through the generation of case studies, proactive campaign support, external expertise contribution, knowledge of feed-adjacent industry updates
• Understand and support the setup, connection, and capabilities of vendors/partners (i.e., Google Merchant Center & Facebook Commerce Manager) feed UIs and management platforms

Qualifications

You Have:

• 2-3 years of experience working in digital marketing, eCommerce, retail search, paid search, PPC, Shopping, paid social, programmatic, or related field or 1+ years managing data feeds or managing product data within digital advertising with a knowledge of the subject matter
• Certified in Microsoft excel and PPT (can maintain complex spreadsheets)
• Experience with Feed-powered advertising partners and respective platforms, Google Shopping (Google Merchant Center), Facebook (Facebook Commerce Manager), Amazon (Vendor/Seller Central)
• Experience managing against KPIs in digital marketing
• Organization and success individually managing campaigns
• Experience sharing insights with peers, and have acted as a role model within past teams
• Certifications in Google Shopping, Google Ads, Google Analytics
• Working knowledge of media channel execution & strategy across Paid Search, Paid Social, Affiliates, Retail Media, Programmatic, or eCommerce
• The ability to identify data insights through data analysis across large datasets
• Enthusiasm for using technology in digital marketing and identifying solutions to client challenges through innovation and the use of technology
• Excitement to new platforms, skills, and media channel programs, while analyzing large data centered around client's merchandising efforts, product, inventory, and pricing data, while providing data analysis and reviewing large datasets

Additional Information

The anticipated salary range for this position is $51,000-$83,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the