Senior Manager of Health Product Marketing

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

The Senior Manager of Health Product Marketing will be responsible for developing and executing marketing strategies to drive awareness, user acquisition, engagement, and retention for Samsung’s health app & services. This role will focus on positioning, digital campaigns, co-marketing partnerships, and data-driven marketing initiatives with the goal of establishing Samsung Health as a leading digital health and wellness platform.

Role & Responsibilities

Marketing Strategy & Campaign Management

• Develop and implement a comprehensive marketing strategy to increase the visibility and adoption of Samsung health initiatives

• Lead multi-channel marketing campaigns (i.e., digital, social, influencer marketing, PR, in-app promotions) to drive user growth

• Collaborate with other product categories and contribute to integrated marketing efforts within the MX business

• Lead agency partnerships to deliver the best-in-class creative and flawless execution across multi-channel marketing and collaborate closely with integrated marketing strategies

Partnership and Ecosystem Marketing

• Work with Samsung’s multiple product categories and its members to develop integrated marketing strategies

• Develop co-marketing initiatives with health and fitness partners, accessories manufacturers, and potentially service providers

• Collaborate with healthcare institutions and corporate wellness programs to expand the platform’s reach

User Acquisition & Engagement

• Develop user acquisition strategies with product managers through paid and organic channels, including ASO, paid media, event marketing and influencer marketing

• Optimize CRM, push notification, and email marketing to enhance user retention and engagement

• Leverage growth marketing tactics such as referral programs, EPP, and community engagement

Performance Analysis & Optimization

• Define and track key KPIs with product managers along with marketing KPIs (i.e., conversion rates, churn, CTA/CTR, etc.)

• Measure and understand campaign effectiveness

• Create market and user insights through campaigns and optimize/shift the strategies to fit the best path forward

Cross-Functional Collaboration

• Work closely with cross-functional teams and other subsidiaries (US R&D, Health B2B), sales/account teams and Korea sales team to ensure marketing alignment with product development

• Collaborate and lead PR, social media and content creation teams to amplify Samsung’s health initiatives in the health space with partners, and against competitors

Minimum Qualifications

• Bachelor degree in marketing, business administration, communication, digital marketing or related fields

• 8+ years of experience in marketing, app marketing, and performance marketing

• Excellent communication skills both oral and written

• Strategic thinking and problem-solving skills

• Creativity and storytelling

• Negotiation and influencing skills

• Strong analytical skills

• Ability to navigate in a fast-paced, global organization and collaborate with cross-functional teams

Preferred Qualifications:

• Master’s degree (MBA or equivalent) in marketing, business, or a related fields preferred

• Experience in health tech, wellness, or consumer mobile application is preferred