LN Concerts, Senior Product Marketing Manager

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

Live Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. From our dozens of owned/operated Amphitheaters to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales... we foster a fun and upbeat work culture with no shortage of opportunities. With perks ranging from free concert tickets to dog-friendly offices, to progressive benefits like student loan reimbursement and adoption/fertility support... it’s no wonder we are certified as a Great Place to Work organization and one of People Magazine’s “50 Companies that Care”. We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE JOB

The Senior Product Marketing Manager will work closely with the Vice President of Experience Marketing to drive long term vision and success for membership programs across Venue Nation venues, with a heavy focus on our annual Lawn Pass program. 

WHAT THIS ROLE WILL DO

● Lead the creation of strategic roadmaps & integrated marketing plans for our annual Lawn Pass membership program.

● Ensure program development and rollouts are streamlined and executed smoothly

● Communicate with subject area experts across Brand, Experience Regional & Digital teams to develop marketing & communication strategies for product lifecycle

● Align internal partners as well as external agencies via strategic briefs, design, copy, website content, social content, media buying, and others as needed based on the initiative.

● Use data based decision making to evolve program strategy based on both guest & business needs.

● Consult with Fan & Artist services team on the development and sales strategy for ancillary products and program merch

● Partner with our operations team on member activations to engage pass members throughout our concert season

WHAT THIS PERSON WILL BRING

● A creative storyteller and strategic thinker who can bring our product to life.

● Ability to establish effective inter-departmental relationships across the organization to ensure everyone aligns and achieves results

● Strong presentation / deck building skills to help socialize concepts, campaigns and plans.

● Highly organized, with ability to balance multiple priorities and timelines at once

BENEFITS & PERKS - Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations,