Senior Director, Marketing

MongoDB’s mission is to empower innovators to create, transform, and disrupt industries by unleashing the power of software and data. We enable organizations of all sizes to easily build, scale, and run modern applications by helping them modernize legacy workloads, embrace innovation, and unleash AI. Our industry-leading developer data platform, MongoDB Atlas, is the only globally distributed, multi-cloud database and is available in more than 115 regions across AWS, Google Cloud, and Microsoft Azure. Atlas allows customers to build and run applications anywhere—on premises, or across cloud providers. With offices worldwide and over 175,000 new developers signing up to use MongoDB every month, it’s no wonder that leading organizations, like Samsung and Toyota, trust MongoDB to build next-generation, AI-powered applications.

The Senior Director of Account-Based Marketing (ABM) will spearhead a strategic, results-oriented ABM function to drive significant growth within MongoDB’s most critical accounts. This role will lead a highly skilled team of marketers and collaborate cross-functionally to develop tailored marketing strategies, programs, and initiatives aligned with company goals and sales priorities. The Senior Director will set the vision and strategy for ABM, own the success of the program, and ensure alignment with the company’s growth and market expansion objectives.

The successful candidate will bring deep expertise in account-based marketing, leadership skills, and enthusiasm to implement data-driven, scalable, and innovative ABM strategies. This role reports directly to the VP of Revenue Marketing, Americas within MongoDB's Marketing organization.

Key Responsibilities

Strategic Leadership

• Develop and implement a comprehensive ABM strategy for MongoDB’s top accounts to deliver account growth, accelerate sales opportunities, and contribute meaningfully to revenue targets
• Sponsor and oversee innovative, cross-functional programs that enhance account alignment across marketing, sales, and customer success teams
• Set the vision, goals, and success metrics for the ABM function, ensuring it aligns with both departmental and company-wide objectives
• Utilize advanced data analytics to identify growth opportunities within accounts, create impactful campaigns, and measure overall ROI on programs

Operational Excellence

• Own and manage a significant marketing budget; align spending with business goals and account needs
• Establish clear performance metrics to assess the success of ABM initiatives and detail processes to drive efficiency, accountability, and scalability
• Lead ABM planning initiatives, serving as the primary partner for cross-functional stakeholders to solve strategic and mission-critical business challenges
• Leverage CRM, marketing automation platforms, and data management tools (e.g., Salesforce, Eloqua, 6sense, and Tableau) to track and measure ABM success

Team Leadership and Development

• Recruit, coach, and manage a high-performing team of ABM marketers, enabling them to execute at the highest level and achieve substantial business impact
• Mentor and develop leaders within the ABM team to foster strategic thinking, innovation, and collaboration
• Build a strong hiring plan and headcount forecast that prioritizes the right skill sets and team composition to achieve objectives
• Sponsor and promote learning opportunities within the team, cultivating a growth-oriented and innovative culture

Cross-Functional Collaboration

• Partner closely with Sales, Demand Generation, Partner Marketing, Field Marketing, and Customer Marketing to ensure seamless alignment across accounts and shared goals
• Serve as a trusted advisor to sales leaders and account executives, providing marketing leadership that drives deal acceleration and account penetration
• Advocate for the ABM program within the organization by presenting program results, business cases, and strategies to senior leadership and other stakeholders

Thought Leadership and Innovation

• Drive forward-thinking, innovative marketing initiatives by challenging conventional approaches and introducing scalable methodologies
• Promote the application of new tools, frameworks, and channels that can further optimize execution and deepen customer engagement

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred)
• A minimum of 10+ years of field marketing or account management experience within a B2B software, technology, or SaaS company. Sales experience a plus
• At least 5+ years of people and team management experience, with a proven ability to lead, coach, and develop high-performing teams
• Deep functional