Staff Content Designer - Model Design

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

 

Overview

Every year, people across the world spend nearly one trillion dollars on groceries. It’s an industry that’s been around for centuries. Food itself, however, has been a constant in people’s lives since the beginning of time. Yes, sustenance is essential, but it’s also much more than that. Food can be a part of a daily ritual or a special moment that resonates with people on a meaningful and emotional level. It can be a much-needed break in a long day, a taste that brings back memories, a creative experiment, a shared meal with loved ones, or even comfort during a hard time. Whether it’s a special occasion or an everyday occurrence, it should always be easy for people to get the ingredients they need.

The Instacart Design Team is dedicated to making grocery shopping effortless for everyone and finding solutions to large-scale opportunities that will forever change the way people feed themselves and their loved ones. We’re a four sided marketplace and design for the needs of Consumer, Shoppers, Retailers, and Advertisers.

The Instacart Design team focuses on designing, building & landing multi-platform product experiences that make grocery shopping effortless and create economic opportunity for our shoppers. The team crafts solutions for large-scale challenges that will change the way people feed themselves and their loved ones. 

 

About the Role

The Staff Content Designer, Model Design for CoreX is one of our highest-impact roles where you'll shape how AI models interact with users across Instacart's core consumer experiences. You will view the model as the product itself, striking a delicate balance between maximizing the model's capabilities, reading between the lines in user queries to understand how best to help, and upholding user trust.

You'll embed with our Agentic design team and be part of the team reimagining the online grocery experience. You will collaborate closely with researchers to understand, predict, and design model behavior, while partnering with product managers, engineers, and designers across the company to ensure we're creating agentic experiences that solve and anticipate our customers' needs. This role requires exceptional taste, creativity, and writing skills combined with deep technical intuition to craft AI interactions that delight users and feel truly helpful.

As a general standard for all our designers and leaders, we are looking for people who thrive on building a strong design culture, lead with empathy and collaboration, and are committed to pushing the boundaries of quality and innovation in everything we ship. You'll be joining us in defining and evolving the newly established model design function at Instacart.

 

About the Job

• Work hand-in-hand with research teams to anticipate user needs and design AI behaviors that feel natural, helpful, and delightful across Instacart's grocery shopping experiences.
• Build alignment with cross-functional partners—including product, engineering, and design teams—to establish a unified conversational voice that resonates with customers throughout their journey.
• Drive continuous improvement of our AI systems by synthesizing insights from user testing and designing rigorous and useful evals to identify high-impact opportunities.
• Design and refine system prompts that enable personalized, scalable interactions, directly shaping how our AI assistants understand context, respond to needs, and create seamless shopping experiences.
• Develop innovative approaches to gathering training data that elevates model qua