Marketing Operations Specialist, B2B Saas

Company Overview:

Samsung SDS is the digital arm of the Samsung group and a global provider of cloud and digital transformation innovations. Samsung SDS delivers enterprise-grade solutions and services in cloud, secure mobility, analytics / AI, digital marketing and digital workspace.  We enable our customers in government, financial services, healthcare, and other industries to drive business in a hyper-connected economy helping them to increase productivity, safeguard assets, and make smarter decisions.

Position Summary:

Samsung SDS America is seeking a Digital Marketing Operations Specialist to own the company website, SEO performance, tracking and attribution, inbound lead operations, and organic social presence in a B2B SaaS technology environment. This is a hands-on execution role focused on optimization, performance monitoring, and insights, working closely with Marketing, Sales, Design, and HQ teams. The role is highly execution- and results-driven, requiring strong organization and attention to detail, with a clear focus on measurable performance, execution quality, accuracy, and continuous improvement.

This role will be working on a hybrid schedule in our regional headquarters in Ridgefield Park, NJ. Occasional business travel is required for events or tradeshows.

Key Responsibilities

Website

• Own the website end-to-end, including CMS management to create, update and publish product, solution, company, event, landing and resource pages, hero banners, CTAs, contact forms, layouts and structure
• Optimize the website for conversions through continuous improvement of content, CTAs, layouts and page structure, applying basic HTML when needed
• Manage website tracking and attribution, including Google Tag Manager, GA4 and UTM governance, ensuring full tracking continuity between the website and Eloqua landing pages
• Build and manage landing pages both on the website and in Oracle Eloqua using native tools and light coding when required, ensuring all pages are properly tagged and monitored
• Monitor website traffic, channel performance and trends, identify opportunities and risks, and produce bi-weekly and monthly reports
• Own inbound website leads, including daily review, filtering, enrichment using ZoomInfo and upload into MySales for Sales follow-up
• Collaborate closely with Marketing and Sales teams and interact with HQ marketing teams in Korea on all website and CMS-related topics, ensuring brand consistency and website health
• Perform ongoing benchmarking of B2B SaaS and enterprise technology websites to identify best practices in structure, content, UX and conversion patterns, translating insights into continuous improvements

SEO

• Own on-page and technical SEO across the website, including continuous optimization of content, structure, metadata, internal and external linking, and backlinking
• Identify SEO opportunities and performance gaps to support qualified organic traffic growth
• Monitor SEO KPIs and organic performance using SEMrush, Google Analytics, GA4 and Google Keyword Planner, and additional tools to provide insights and recommendations to the marketing team

Social & Online Presence

• Own and execute the company’s organic social presence, including daily creation and posting on the SDSA LinkedIn Company Page and the Caidentia Product Page, managing the monthly content calendar and developing post copy across company news, products, solutions, events, promotions, CSR activities, curated content, holidays and relevant industry topics
• Actively engage with the LinkedIn community by monitoring, interacting and participating in relevant groups and conversations related to B2B SaaS, enterprise mobility and technology to drive engagement and follower growth
• Manage and publish monthly LinkedIn Newsletters for Enterprise Mobility and Caidentia, monitoring performance and engagement
• Perform continuous benchmarking of organic social best practices by analyzing peer and competitor B2B technology companies to identify effective formats, trends and topics
• Monitor and manage the company’s broader online presence beyond LinkedIn, including industry forums, relevant Reddit communities, B2B software review platforms (such as G2, Gartner Peer Insights and similar), Google search results and brand mentions, and other digital channels related to enterprise mobility and B2B SaaS, to ensure brand consistency, awareness and early identification of risks or opportunities.
• Track social and online presence KPIs, respond to comments and inquiries when appropriate, produce monthly reports, collaborate with the Graphic Designer by providing copy and creative direction and occasionally create simple visuals using existing templates with Adobe Creative Suite or Canva