Enterprise Field Marketing Manager, North America

Why We Have This Role

Qualtrics continues to grow the field of Experience Management, bringing insights and actions to customers across the globe. To support our mission, we’re looking for someone who can take ownership of a dedicated field region, develop a strong marketing strategy, and execute a plan with unique experiences and campaigns that drive demand and revenue. This marketer will closely partner with marketing counterparts as well as the regional enterprise sales team and sales development representatives on field events and account-based marketing initiatives to create a steady stream of pipeline across multiple product lines and industries.

 

How You’ll Find Success

• Self-motivation, with ability to work autonomously and communicate across teams
• Strong attention to detail, project management and organization skills with the ability to independently manage multiple initiatives at once
• Innovative; ability to bring new ideas and provide fresh perspectives on current field processes
• Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
• Excellent communication and interpersonal skills
• Exceptional stakeholder management and interpersonal skills required.

 

How You’ll Grow

By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.

• As a member of our global field marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
• You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
• In this role, you will take ownership of a dedicated field region for some of our largest Enterprise accounts.. Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue.
• We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

 

Things You’ll Do

• Strong understanding, experience and passion of events (online and offline), demand generation and revenue attribution.
• Own the overall strategic vision and execution of regional marketing plans that create new opportunities, build executive relationships, and impact revenue growth
• Think creatively and generate ideas to build robust, unique 1:1 and 1:Few  campaigns  
• Partner with fellow field and ABM marketers, as well as sales and broader marketing counterparts to develop and deliver high-touch marketing programs that support multiple products and industries
• Create, execute, monitor a comprehensive follow-up strategy for each campaign and event
• Support the regional sales leads on logistics and execution for virtual and in-person event programs such as roundtables, meetups, workshops, executive dinners, etc.
• Work cross-functionally with SDRs, sales, product, growth and digital marketing, customer success and many others to execute region-specific marketing plans
• Work with Marketing and Revenue Ops teams to manage measurement of every program and its impact through Tableau reporting; evaluate event/campaign ROI, ensure department consistency in reporting, and present recommendations for improvement
• Maintain weekly KPI and ROI reporting and dashboards for review across all events and campaigns
• Manage and maintain invoicing process and accounting for events to ensure consistent tracking across all regions
• Travel to select regions to provide onsite support for events as needed

 

What We’re Looking For On YourResume

• Bachelor's degree, with preference for Marketing, Business or equivalent
• 4-7 years previous marketing experience; including planning and coordinating field events and creating marketing plans
• Proven experience on end-to-end ownership of B2B marketing and events role (enterprise software, SaaS, regional marketing a plus) in environments with Sales Executives, and Customer Executives
• Hands on experience co-developing strategic account plans with Sales for Enterprise Software accounts
• Excellent copywriting skills and attention to detail  for promotional emails, invitations and other event related materials
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