Product Marketer - Membership

Overview

We are building a membership model and looking for a dynamic Product Marketer who thrives at the intersection of creativity and data-driven results. This role is perfect for someone passionate about building long-term membership value, with a proven track record of driving growth through innovative marketing strategies and compelling storytelling. 

Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach.

At Prosci, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on continuous learning, growth, and making a difference.

Check out our website for more about our team and approach: https://www.prosci.com/about. 

Key Responsibilities

Strategic Product Marketing 

• Develop and execute go-to-market strategies for Membership across the globe. 

• Develop and execute to a global marketing plan that aligns to the business strategy. 

• Lead product launches from concept to post-launch optimization. 

• Collaborate closely with the product team to enhance and reflect the customer experience.  

Creative Campaign Development 

• Working with the Marketing team to design and execute multi-channel marketing campaigns that drive member acquisition and retention through our internal marketing team. 

• Lead creative content strategies across email, social media, web, and paid channels. 

• Create compelling case studies, testimonials, and success stories. 

• Build engaging product demos, webinars, and educational content. 

Data-Driven Growth 

• Analyze membership funnels and identify optimization opportunities. 

• Track and report on key metrics: CAC, LTV, churn rates, and conversion metrics. 

• Conduct A/B tests on messaging, pricing, and campaign elements. 

• Use customer insights and market research to inform product and marketing decisions. 

Cross-Functional Leadership 

• Product Partnership: Work closely with Product teams to influence roadmap based on customer feedback and market insights, participate in sprint planning, and ensure marketing alignment with product releases. 

• Customer Success Integration: Collaborate with Customer Success to develop retention campaigns, gather customer feedback for product marketing, and create advocacy programs that turn satisfied customers into brand ambassadors. 

• Partner with sales teams to develop enablement materials to support complimentary offering of Membership. 
• Work closely with the full marketing team to deliver effective integrated campaigns.

• Present marketing performance and insights to leadership team. 

Requirements

Success Profile 

Based on this role’s scope and responsibilities, we are seeking candidates with the following minimum qualifications, skills, attributes, and competencies.

Competencies

• Action Oriented – Passionate about creativity and innovation in marketing approaches.
• Results Oriented – Having a bias toward action and experimentation.
• Balances Stakeholders – Cross-functional champion working across Product, Sales and Customer Success teams and a wider marketing team.
• Manages Complexity – Acts as a bridge-builder who can translate between different team priorities and find win-win solutions.
• Communicates Effectively – Demonstrates excellent communication and presentation skills with ability to influence without authority.
• Cultivates Innovation – Curious mindset with a love for testing new ideas and channels.

Technical/Functional Skills

• Natural storyteller who can translate complex product features into compelling benefits
• Experience with creative campaign development and content strategy
• Strong analytical mindset with proficiency i