Senior Coordinator, Media Activation

Overview /Objective

The NFL Marketing Strategy and Science (MS&S) team sits at the center of NFL’s marketing organization driving the overall strategy, planning, and performance efforts. The Consumer Media group within the MS&S team serves as the NFL’s Media Planning & Activation Center of Excellence. The team manages all paid, owned and partner media assets to drive maximum performance effectiveness & efficiency. 

We are seeking a Senior Coordinator, Media Activation to help plan, implement and track our media plans across all campaigns. 

Responsibilities

• Develop tactical channel plans leveraging ad inventory from the NFL’s owned channels (NFL.com, NFL app, NFL Network) and digital partner inventory (OTT, social platforms & display partners) across NFL business priorities
• Develop, schedule, and traffic the NFL.com marketing/house display and pre-roll banner campaign insertion orders
• Manage the scheduling and trafficking process for NFL partner digital media inventory including OTT and display partners
• Manage the documentation & reporting tied to media inventory management (weighting, flighting, targeting, etc) 
• Manage workflow and communication with internal stakeholders & external partners to ensure  deadlines are efficiently and consistently met
• On-going management of media plan tracking including flowcharts and budget summaries
• Partner with Media Strategy and other channel owners to ensure owed and partner inventory is leveraged holistically with any/all other inventory and aligned to Marketing priorities
• Partner with Performance Marketing team and agency partners to ensure best-in-class targeting, personalization, and measurement of all digital inventory
• Aid in the management/oversight of media agency led media buys, ensuring executional excellence 
• Serve as in-house media buyer for any/all media buys managed internally. 

Required Qualifications

• Bachelor’s degree 
• At least 4 years of relevant experience 
• Hands on experience working in Google Ad Manager – including trafficking and measuring digital campaigns
• Working knowledge of MarTech and AdTech stacks
• Fundamental understanding of Digital Media, including digital marketing techniques, online ad networks, ecommerce, sponsorship, mobile, and digital subscription products
• Hands on experience managing media activation directly within social ad platforms (Meta, Tik Tok, Snap, etc)

Other Key Attributes / Characteristics

• Obsessed with driving results
• Close attention to detail
• Motivated by problem solving
• Flexibility to quickly adjust in an ever-changing media and sports landscape
• Exceptional communication skills (written and verbal)
• Natural curiosity and interest in the media landscape and how content is produced and consumed 

Physical Demands

• N/A

Travel

• Limited travel required

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range. 

Terms / Expected Hours of Work

• FSLA Exempt 
• NFL employees are required to work 40 hours per week
• Weekend & night work required during the season