Principal, Product Marketing, Cross Solutions Fraud Specialist

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What We'll Bring:

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we’re consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.

Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.

What You'll Bring:

The product marketing team is tasked with driving adoption of TransUnion’s global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of market analysis, product management, marketing, training and sales, our product marketing team is highly collaborative, both cross-functionally and within our own team.

• 12+ years of experience in product marketing and/or market analysis, preferably with experience bringing to market identity solutions and/or SaaS solutions
• Experience synthesizing value propositions across multiple solution lines into cohesive narratives that resonate with fraud buyers
• Demonstrated history of delivering innovative positioning and sales enablement initiatives to drive significant revenue growth
• Proven ability to develop upper-funnel messaging frameworks that reflect a deep understanding of fraud buyer challenges and market dynamics
• Strong empathy for the fraud buyer persona, with a track record of translating complex product capabilities into compelling, problem-first narratives

We’d Love to See:

• Passion to track emerging trends specific to fraud buyers, competitive approaches and use cases to communicate effective and relevant value propositions
• Excellent communication and public speaking skills with ability to communicate across all levels of an organization  
• Self-motivated and able to work in an organized way in a fast-paced environment with minimal supervision
• Strong project management, attention to detail and bias towards execution
• Exceptional content writing skills both for print and web
• Strong leadership soft skills with ability to influence and gain consensus within a complex organization

Impact You'll Make:

TransUnion offers a broad array of products customized to each aspect of our clients’ business: credit risk management, marketing segmentation, fraud and identity management, collections, and risk decisioning. We pride ourselves on our ability to bring innovative ideas and solutions to market, leveraging our extensive experience in data and analytics. Our history of leveraging data to develop rich insights and products, combined with rapid modeling and technology, continues to shape the future of the industry and how consumers experience the brands they engage with.

As TransUnion evolves and expands offerings that span the enterprise and respond to emerging needs within the fraud buying group, the Product Marketing, Fraud Specialist role supports through the development of vertical specific go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content to thought leadership campaigns. Your impact to the success of the team will include the following:

• Lead the development of strategic narratives that demonstrate TransUnion’s understanding of the root causes of fraud buyer challenges and our unique ability to solve them
• Develop positioning that transcends individual products, focusing on the holistic value TransUnion delivers to fraud buyers across the portfolio
• Act as a primary consultant on enterprise product marketing matters for the fraud buying group
• Collaborate across product, vertical, and marketing teams to unify messaging and ensure consistent articulation of value across all touchpoints
• Perform market research and competitive analysis briefs with associated message maps, positioning, and packaging
• Work cross-functionally with vertical and product leaders to bundle solutions to respond to emerging and urgent needs of fraud buyers; lead coordinated go-to-market programs to serve these initiatives
• Create fraud buying center-tailored content for presentations, sales training, product sheets, case stu