Consultant– Sr. Marketing (Visual Media)

UC Health is hiring a full time Sr. Marketing Consultant 

The Sr. Visual Media Marketing Consultant will be responsible for the strategy, development and execution of visual media (videography, photography and audio) for all external and internal channels including web, social media, other digital platforms. The Sr. Visual Media Marketing Consultant will be a primary thought leader in how UC Health articulates its points of difference (storytelling) within the community, supporting both internal and external needs. They will be responsible for leading the overall strategy, implementation and workflow of a visual asset management system. 

Project Management: Own multi-media projects with detailed excellence to ensure the delivery of premium projects in a timely manner.

Responsibilities include:
•    Develop and execute visual media strategy, including scriptwriting, storyboarding, and project planning.
•    Collaborate with internal and external stakeholders to gather project requirements and objectives, ensuring a clear understanding of project goals and expectations.
•    Monitor project progress, track key milestones, and provide regular updates to internal and external stakeholders, maintaining effective communication throughout the project lifecycle.
•    Manage multimedia projects from conception to completion, including defining project scopes, billing, workflows, scheduling, anticipating and managing risks, setting timelines, allocating resources.
•    Lead partnership with external vendors and agencies as needed to Review project initiatives and ensure initiatives are on track
•    Conduct post-project evaluations to identify areas for improvement and develop best practices.
•    Continuously identify and implement processes improvements for increased efficiency and quality of the visual media team. 
 

Multi-Media Development: Strategically develop and create captivating, engaging multi-media content that effectively articulates the brand’s value proposition, our points of difference and delivers against business objectives.

Responsibilities include:
•    Develop and create multi-media (audio/videography/photography) content for UC Health, for key strategic priority growth service line projects.
•    Develop compelling & articulate visual stories that continue to elevate UC Health and deliver against business objectives & metrics.
•    Drive the strategic vision and perspective for visual media at UC Health, both internally and externally, for consistent brand and service line representation within the community.
•    Explore creative advancements to keep the UC Health brand dynamic and at the forefront of healthcare, while staying updated on multimedia technology trends and tools.
•    Support external vendors and agencies by collaborating with them on thought leadership and creative strategies, ensuring their deliverables are on time and within budget.
•    Continuously conduct regular audits of visual of multimedia content and use data-driven insights to optimize and evolve future content for better engagement and results.
•    Grow and develop the Visual Media Consultant by providing guidance on brand consistency and improvement across various projects and platforms.

Partner with the Brand Manager, Marketing & Creative Team to ensure multimedia content aligns with UC Health's brand identity  and organizational growth goals.  

Responsibilities include:
•    Own and execute all brand representation by ensuring  high standards of execution within multimedia content.. Align visual content with the brand's guidelines, core values and mission.
•    Develop and enforce a visual brand strategy, maintaining quality standards for media assets to ensure consistency and excellence.
•    Maintain, monitor, and audit the brand's visual image in multimedia content. Improving visual content's alignment with the brand's identity and correct inconsistencies. Align visual content across marketing campaigns and teams.
•    Translate the brand's messaging and values into visually reinforcing content.
•    Design and implement education for marketing team on maintenance of brand visual identity. 

Asset Management – Own and manage the visual asset warehouse for all video, photo, and audio.

Responsibilities include:
•    Develop and maintain a systematic asset management system to catalog and categorize visual media files, including images, videos, audio, and design materials.
•    Develop  and implement strategy for metadata & keyword tagging to ensure efficient retrieval and searchability of assets for the Marketing department.
•    Track asset usage, licensing, and permissions to ensure compliance with copyright and licensing agreements. 
•    Develop and oversee a backup and recovery plan to safeguard against data loss, ens