Marketing Manager/ Senior Taste NAM - Princeton, NJ

Senior Manager, Marketing, Taste, Texture & Health

Princeton, NJ, US

Hybrid 

Are you passionate about shaping the future of food & beverage? Join us as a Senior Marketing Manager, in the dynamic flavor industry. Drive brand presence and business growth through strategic marketing initiatives and impactful communications. Shape a successful career with us while making a significant impact in a thriving market.

 

At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work to not only benefit our People, Customers & Communities but also drive value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.

Your key responsibilities:

• Market Analysis and Consumer Insights
• Identify and analyze market trends, consumer preferences, and competitor activities to uncover opportunities.
• Conduct gap analysis and gather market intelligence to address future needs.
• Define target customer segments and understand their behaviors and preferences.
• Insight-Driven Digital and Content Strategy
• Support the digital marketing team by crafting compelling stories aligned with brand goals.
• Develop content strategies that reflect emerging consumer and market trends for impactful engagement.
• Strategic Marketing and Innovation
• Develop and execute comprehensive marketing strategies in collaboration with cross-functional teams.
• Leverage insights to drive innovation, contribute content, and promote technologies and value propositions.
• Translate client briefs into actionable strategies that deliver measurable results.
• Customer Engagement and Presentations
• Create visually engaging and impactful presentations that align with customer goals.
• Enhance customer relationships by identifying potential business opportunities and aligning with their strategic objectives.
• Support content development for digital marketing campaigns to resonate with targeted audiences.
• Product and Brand Development
• Collaborate with Business Units and Product Development teams to create new product concepts that address market demands.
• Contribute to the brand value proposition by ensuring consistent messaging and enhancing the demo experience.
• Cross-Functional Collaboration and Leadership
• Partner with Sales, Business Units, and Creative teams to meet customer needs and financial targets.
• Serve as a mentor to junior team members, fostering growth and development within the team.

 

We bring 

• Empowerment to make meaningful contributions while upholding ethical standards.
• Recognition and celebration of your efforts and accomplishments.
• Opportunity to build a career making a significant impact on billions of lives, with the freedom to shape your own path.
• Dedication to creating better futures for customers, communities, people, and the planet.
• Responsibility and accountability in living company values and driving sustainable solutions.

 

You bring

• Education: BA/BS in Marketing or a related field.
• Experience: Over 8 years of experience in Marketing and/or Consumer Insights.
• Industry Knowledge: In-depth understanding of the beverage category and consumer trends. Flavor and/or Ingredient experience preferred. 
• Communication Skills: Exceptional communication, presentation, and organizational skills. Proficient in written and spoken English with a proven ability to present in an engaging manner.
• Team Collaboration: Ability to work effectively in a collaborative, cross-functional team environment. Advocate for teamwork to drive improved outcomes, increase produc