Digital Product Owner, Personalized Digital Content

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Digital Product Owner, Personalized Digital Content 

GENERAL FUNCTION: 

This is an exciting opportunity to drive and expand our personalized digital marketing capabilities at Fifth Third Bank.  Specifically, within the Performance Marketing and Digital Growth team, you will lead the digital marketing customer recommendation engine (CRE) strategy, development, and delivery. This team is responsible for expansion and optimization of the existing personalized digital marketing CRE program across the public 53.com site, Online Banking and both Mobile Apps, as well as implementation of new personalization features for our existing customers. Team responsibilities include the creation of the digital experiences, set up and enablement of digital analytics to drive downstream KPI reporting, as well as a portion of the data drivers triggering the digital experiences.

The Personalized Digital Content Product Owner will work with stakeholders across many lines of business to develop and execute the product vision, which includes running discovery sessions, writing user stories and owning the product backlog, and seeing through from development to release. The role requires significant cross-functional collaboration and ensuring work is well managed, communicated, and understood, and agreed by internal and external stakeholders. 

The optimal candidate is a driver who thrives on implementing new initiatives to maximize growth and deliver best-in-class products, while balancing a healthy stream of standard “business-as-usual” requests. They take the time to understand the Salesforce Marketing Cloud, the Adobe Cloud product suite, and the nuances of each individual developer’s role on the team in utilization of these tools in order to maximize on team skills and efficiencies when planning and prioritizing work. An interest in data analytics is necessary to driving measurement strategy and optimization. They stay abreast of key trends and developments in the industry, across competitors, and demonstrate a passion for innovation in their day-to-day work. 

Your responsibilities will include: 

• Collaborate with your partners and within your Performance Marketing and Digital Growth program to set ambitious and clear product vision and communicate it effectively to stakeholders 
• Define program objectives and conduct analysis & research required to make recommendations.   

• Design, develop and roll out your part of the digital marketing CRE roadmap, while staying aligned with Performance Marketing and Digital Growth program roadmap 
• Shepard products through development, testing and launch, advocating to achieve the best outcomes 
• Constantly strive to improve funnel pull-through while delivering best-in-class experiences to our prospects and customers 
• Work cross-functionally with marketing, design, development, engineering, data, decision sciences and Line of Business teams from development through testing and launch 
• Identify and understand regulatory requirements and needs within the product domain (e.g., privacy and accessibility laws) 

• Translate business requirements and user needs into user stories and user testing/acceptance criteria while staying within the established development framework
• Build and maintain a sprint backlog (refined at least 2 sprints out) for upcoming development 
• Facilitate release planning with stakeholders as well as sprint demos 
• Prioritize resources and features, set objectives for the sprints, maintain a list of features in order with goals on customer retention, primacy and deepening relationships 
• Work with engineering and support to improve the development team’s efficiency 

• Ensure acceptance criteria are clear and complete 
• Work with QA and development to ensure complete and efficient testing 
• Work with support teams to resolve customer issues including triaging and prioritizing bugs and customer-reported issues 
• Ensure the development team is working on the highest priorities

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED: 

Bachelor's Degree or equivalent experience required. 

5-7 years of related experience (as a Digital Product Owner or Product Manager within the agile space). 

Demonstrated success in strategic development and program execution with Consumer banking digital products

Experience working in Agile development preferred / strongly encouraged. 

Familiarity with Salesforce Marketing Cloud, Adobe Analytics, AEM, and Target are encouraged. Experience with Personetics is a plus. 

Ability to have fun and a willingne