ViiV Healthcare (GSK) Manager, Access Strategy and Marketing - HIV Prevention
ViiV HealthcareAbout the role
ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.
We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.
While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.
ViiV Healthcare was created as a joint venture by Pfizer and GlaxoSmithKline in November 2009 with both companies transferring their HIV assets to the new company. In 2012 Shionogi joined the company. 76.5% of the company is now owned by GlaxoSmithKline, 13.5% by Pfizer and 10% by Shionogi.
Reporting to the Director, Access Strategy – HIV Prevention, the Manager, Access Strategy and Marketing – HIV Prevention is responsible for the development and execution of business strategies and marketing tactics geared towards population-based decision makers to achieve and maintain ViiV HIV Prevention product access in the US. This manager is responsible for the design, development, and delivery of all payer customer-facing promotional and non-promotional customer engagement tactics.
This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) & is eligible for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!
Research Triangle Park | Where People + Ideas Converge (rtp.org)
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following…
Develop, maintain, and optimize an integrated payer value proposition for population-based decision makers across the product lifecycle
Support initiatives to identify insights and understand the clinical, economic, and organizational value elements that align to payer decision criteria and motivations
Manage the end-to-end development and implementation of branded and unbranded strategies, messaging, resources, and tools that support strategic account engagement and non-personal engagement
Support training of all customer-facing teams (payer field team, field sales, field reimbursement, and trade) on market access topics for aligned products
Partner with brand team and matrix stakeholders to ensure a clear understanding of the competitive market access environment
Demonstrate superior interpersonal skills with ability to lead, influence, and gain alignment cross-functionally
Lead and manage agency and vendor relationships.
Why You?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor’s degree & 3+ years of US-based pharmaceutical industry experience in Market Access OR Marketing OR Commercial
Experience in creating product messaging and developing tactics
Experience in navigating Copy Approval (legal, regulatory, medical review) for tactics
Experience with commercial and public payer customers (i.e. PBMs, MCO, employer, Medicaid, Medicare) and the dynamics affecting the payer including industry trends, payer and channel economics, and public policy/government regulations
Experience working with and managing
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