VP of Marketing

About Agero:

Wherever drivers go, we’re leading the way. Agero’s mission is to rethink the vehicle ownership experience through a powerful combination of passionate people and data-driven technology, strengthening our clients’ relationships with their customers. As the #1 B2B, white-label provider of digital driver assistance services, we’re pushing the industry in a new direction, taking manual processes, and redefining them as digital, transparent, and connected. This includes: an industry-leading dispatch management platform powered by Swoop; comprehensive accident management services; knowledgeable consumer affairs and connected vehicle capabilities; and a growing marketplace of services, discounts and support enabled by a robust partner ecosystem. The company has over 150 million vehicle coverage points in partnership with leading automobile manufacturers, insurance carriers and many others. Managing one of the largest national networks of service providers, Agero responds to approximately 12 million service events annually. Agero, a member company of The Cross Country Group, is headquartered in Medford, Mass., with operations throughout North America. To learn more, visit https://www.agero.com/.

Note: For our technical positions, we love to get you started in person! You may be required to travel to Medford for your initial onboarding. Don't worry about the logistics - once you're hired, we handle all travel arrangements and expenses for you.

Role Description and Mission:

The Vice President of Marketing oversees the strategic design, implementation, and scaling of the organization’s Account-Based Marketing (ABM) and B2B2C marketing functions. This executive role is responsible for architecting a "Marketing-as-a-Service" or embedded marketing model that bridges enterprise business-to-business (B2B) relationships with end-consumer activation. The Vice President directs the development of scalable marketing frameworks that enable enterprise clients to effectively communicate the value of the organization's roadside assistance and technology programs to their consumer base. This position holds ultimate accountability for the financial and operational performance of account-based marketing initiatives, driving utilization, retention, and revenue expansion across priority enterprise portfolios.

Key Outcomes: 

• ABM Strategy & Architecture: Direct the comprehensive Account-Based Marketing strategy for priority enterprise accounts; define segmentation, targeting frameworks, and scalable engagement cadences that deliver personalized marketing without sacrificing operational efficiency.
• Embedded Client Partnership: Serve as the primary strategic marketing advisor to senior client executives (CMOs, VPs); develop and integrate joint marketing plans that align with the client’s unique brand identity, audience demographics, and overarching business objectives.
• Consumer Activation & Campaign Development: Oversee the translation of complex service programs into clear, motivating consumer campaigns; ensure the delivery of turnkey, co-branded communications and toolkits that educate consumers on program benefits to drive lifecycle engagement and service utilization.
• Measurement & ROI Optimization: Establish rigorous measurement models and attribution frameworks tailored to a complex B2B2C environment; define Key Performance Indicators (KPIs) and utilize performance data to continuously refine channel strategies, targeting, and consumer messaging.
• Cross-Functional Executive Leadership: Partner with executive peers across Sales, Client Success, Product, and Operations to ensure marketing narratives accurately reflect service delivery realities; guide internal creative, content, and analytics teams in the development of scalable marketing assets and performance dashboards.
• Executive Reporting: Synthesize complex marketing data into actionable business insights; present performance metrics, ROI analyses, and strategic recommendations to internal executive leadership and external enterprise stakeholders.

Skills, Education and Experience:

EDUCATION: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required. A Master’s degree or MBA is strongly preferred to support the requirement for advanced commercial and strategic analysis.

EXPER