Senior Director, Digital Marketing

We’re UserTesting, a leader in experience research and insights; we believe the path to human understanding and great experiences start with a shared understanding—seeing and hearing how another person engages with the world around them and taking in their perspective. Working at UserTesting, you will be empowered to help organizations  discover the human side of business–transforming how they work, collaborate, innovate, and bring new products and experiences to market. This is what inspires us, and it’s how we enable companies to connect with their audiences naturally and organically through an experience that is uniquely, and intentionally human.
 

A trusted company by top brands for 15+ years, UserTesting, recently merged with UserZoom, has over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies. Joining our team means being part of a passionate group focused on transforming how companies learn from and understand their customers. Come join us and help us build the engine for human understanding.

The opportunity

As our Senior. Director of Digital Marketing, you will lead and scale our global digital marketing efforts, ensuring the effective execution and optimization of paid, owned, and earned digital channels. You will own the digital marketing budget, drive cross-channel experimentation, and ensure alignment with segment marketing, integrated campaigns, and corporate initiatives.

This leader will be responsible for building out ABX and target marketing capabilities while ensuring demand generation and pipeline acceleration remain at the forefront of our digital strategy.

Significant area's of responsibility include:

Strategic Leadership & Execution

• Develop and execute a comprehensive digital marketing strategy across paid, organic, and owned channels to support pipeline growth and revenue acceleration.

• Lead efforts to build and refine Account-Based Experiences (ABX) and target marketing in collaboration with GTM stakeholders.

• Own and manage the digital marketing budget, ensuring optimized investment across channels to maximize ROI.

• Oversee experimentation and optimization efforts to improve digital marketing effectiveness, leveraging AI, personalization, and cross-channel engagement tactics.

Team & Performance Management

• Directly manage a team of five individual contributors spanning paid advertising, SEO & web, email & in-app marketing, digital events, and organic social.

• Conduct selection and management of agency and contract resources to ensure proper resource allocation, connected execution, and optimization.

• Establish clear performance goals, KPIs, and accountability measures for each channel.

• Ensure digital marketing efforts are greater than the sum of their parts by fostering a high-performance, collaborative culture within the team.

Cross-Functional Alignment

• Partner closely with segment marketing, integrated campaigns, solution marketing, corporate marketing, and BDRs to support planning and execution of integrated campaigns.

• Align digital strategies with sales leadership (especially for the Corporate segment) to ensure marketing efforts translate into revenue outcomes.

• Support digital marketing efforts beyond demand generation, including employer brand campaigns, customer education, and retention initiatives.

Performance Measurement & Optimization

• Own digital marketing KPIs, including originated pipeline, generated pipeline, engagement metrics, and ROI across all channels.

• Leverage a class-leading marketing tech stack (Salesforce, Marketo, Metadata, 6sense, HighSpot, Mutiny, etc.) to track and improve performance.

• Implement a test-and-learn approach, ensuring continuous improvements in conversion rates, audience targeting, and channel efficiency.

The Team

The Sr. Director of Digital Marketing plays a critical role in driving demand generation and pipeline growth through high-performing digital channels. This leader will oversee a team responsible for paid advertising, paid search, SEO & web, email & in-app marketing, digital events, and organic social—ensuring a coordinated, data-driven approach to digital marketing.

This role requires deep cross-functional collaboration across ma