Principal Product Lead, Search Monetization

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Yahoo Search is seeking a Principal Product Lead, Search Monetization to define and execute product strategies for one of the most popular technology and media companies in the world.

 

A little about us:

When keeping up with the latest News, Sports, Finance or Entertainment, or exploring the internet, Yahoo makes amazing things happen for nearly 900 million users around the globe every day. Yahoo is the world’s largest start-up. We move fast, show our personality, and are relentlessly focused on inspiring and delighting our users every day.

As one of the world’s top search engines with 25 years of history and experience, Yahoo! Search operates at a massive scale. Our focus is on connecting users to information with speed and clarity, whether they come to us via yahoo.com or from one of our publisher partners.  Search is a challenging space where small percentage swings in volumes represent enormous opportunities.  If you enjoy delighting audiences, learning at a breakneck pace, and operating at a scope and scale that is hard to find anywhere else in tech, you’re in the right place.

 

A lot about you:

As a Principal Product Lead within the search team, you will help develop our search and commerce monetization strategy, roadmap and lead its execution. The ideal candidate will leverage strong organizational skills and deep subject matter expertise to partner with external partners as well as internal cross-functional teams including consumer search, science, engineering, design, finance and others.

You will define, prioritize and deliver the Search Monetization product roadmap, leading both new product development of the next generation of online advertising products in Y! Search and the continual optimization of existing experiences to ensure the optimal balance between user satisfaction, advertiser ROI and revenue yield is met.

We are looking for candidates that have a desire to rise to the challenge in a dynamic space to discover and develop experiences that drive deeper engagement and delight for users. This is a highly visible role and you will work closely with various cross functional teams within across Yahoo. If this opportunity excites you -- come and join us!

Responsibilities:

• Own the monetization vision,  strategy, roadmap and products across Search with focus on achieving business goals & user relevance.

• Pitch, develop, launch, measure and scale innovative, new monetization features and products that help achieve defined product and company goals. 

• Work closely with Sciences, Analytics, Consumer and B2B teams to analyze needs and identify/prioritize problems, opportunities, and to optimize both revenue and ad-relevance 

• Daily/weekly “Short interval controllership” of Search’s monetization product portfolio. Inform and update executives and stakeholders on product performance against expectations, leading root cause analysis and corrective action.

• Build strong relationships across analytics, design, engineering, partner management and marketing teams and lead them to launch new products/features for testing/iteration.

• Define the A|B testing plans and create the methodology to iterate fast and release new features for testing and, if successful, rollout to all users globally.

• Execute agile processes with cross-functional teams ike sprint plans, backlog management, daily stand-ups, sprint reviews and sprint retrospective

• Inform, and drive consensus for appropriate engagement and revenue tradeoffs.

 

You have/are:

• Bachelor's or Master's in highly-quantitative fields (economics, management science, business, applied math, statistics, finance, analytics or related field) or equivalent professional work experience

• 5+ years of strong product management experience. 

• 3+ years of proven track record in developing monetization strategies and digital advertising products including display, commerce, paid search, native, social. Experience within an advertising business (Google, Facebook, twitter, etc.), agencies, or ad tech. Fluency in Paid Search advertising strongly preferred.

• Strong product sense - ability to understand consumer needs and figure simple ways to solve the needs through both qualitative and quantitative insights.

• Demonstrated use of financial modeling, analytics, metrics, and benchmarking to drive decisions.

• Demonstrated experience in BE advertising platform development, ML mod