Manager, Web Analytics, Content and User Insights

ROLE SUMMARY

The Manager, Web Analytics, Content and User Insights will play an important role within Pfizer's Media Measurement department. As a Manager within Pfizer's Web Analytics, Content and User Insights team, you will be responsible for leading the strategy and execution of web analytics, content optimization, and campaign analytics initiatives to enhance Pfizer’s digital presence.

Leveraging a strong background in analytics and digital measurement, you will provide guidance and oversight for a team of analysts in producing reporting and insights that inform strategic decisions across Pfizer’s digital properties and marketing campaigns. You will collaborate cross-functionally to understand business needs and identify opportunities to optimize performance. With an analytical and innovative mindset, you will help shape the future vision for digital measurement at Pfizer.

ROLE RESPONSIBILITIES

• Managing web analytics tracking and reporting to uncover trends, insights and opportunities to optimize content, user experience and campaign performance. This includes leveraging web analytics platforms and data visualizations.

• Collaborating cross-functionally with marketing, product, UX and engineering teams to align on key metrics, implement tracking, analyze performance data, and make informed recommendations.

• Create & oversee website business requirements for analytics, & tagging ​  

• Oversee UAT with agency & cross-functional team ​  

• Maintain SDR to provide Digital for implementation ​  

• Liaison with media & digital on 3rd party tagging ​  

• Monitoring website and campaign analytics dashboards on a daily and weekly basis, highlighting key findings and insights to stakeholders.

• Developing insightful monthly and quarterly performance reports and presentations covering key digital metrics, trends over time, analysis of changes, and recommended actions to drive continuous optimization.

• Conducting regular analysis of site content performance, user behavior flow and funnel analysis to identify enhancement opportunities that will improve engagement.

• Staying on top of industry best practices in leveraging web analytics and experimentation to create a superior digital experience and support business growth objectives.

• The Manager, Web Analytics and Content Intelligence will leverage strong analytical abilities, technical aptitude with web analytics platforms, and the capacity to communicate complex data insights clearly to both technical and non-technical stakeholders. This is an opportunity to have high impact using digital data to inform key business decisions.

BASIC QUALIFICATIONS

• Applicant must have a bachelor's degree with at least 4+ years of experience; OR a master's degree with at least 2+ years of experience; OR a PhD with 0+ years of experience; OR as associate's degree with 8+ years of experience; OR a high school diploma (or equivalent) and 10+ years of relevant experience.

• 3+ year or more years’ experience in media analytics in a professional environment is preferred.

• Knowledgeable about the pharmaceutical, healthcare, or a related life sciences industry and in their assigned line of business.

• Acumen for analyzing data sets and providing actionable insights for executive decision making.

• Strong collaboration skills and the ability to work effectively with cross-functional teams, identifying risks and removing roadblocks to enable the teams to achieve successful delivery.

• Familiarity with data-driven media planning and buying approaches.

• Acumen for analyzing data sets and providing actionable insights for executive decision making.

• Strong collaboration skills and the ability to work effectively with cross-functional teams.

• Experience with web analytics tools such as Adobe Analytics (preferred), Google Analytics, or similar platforms, Adobe Tag Manager, A/B testing platforms, MTA tools, Dynamic Creative Optimization, and AI products.

• Ability to contribute to cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery.

• Strong writing, presentation, and influencing skills.

• Ability to thrive under pressure, take accountability, and meet deadlines, strong attention to detail.

• Excellent listening, time management, organizational and interpersonal skills.

• Demonstrated ability to work in a team environment.

• Exceptional interpersonal skills.

• Creative, innovative problem solver who leads with insights derivedfrom data.