Brand and Graphic Designer

Brand and Graphic Designer

Role Description: As a Brand & Graphic Designer, you will develop visual concepts and deliver high-quality designs that align with MagicSchool's brand identity, embracing the "teachers are magic" ethos. You thrive on creating engaging visuals for teachers and students, shaping captivating environments across all platforms. Visual appeal comes naturally to you, and you are driven to build a creative ecosystem that inspires and excites.

WHO WE ARE: MagicSchool is the premier generative AI platform for teachers. We're just over 1 year old, and more than 3M teachers from all over the world have joined our platform. Join a top team at a fast growing company that is working towards real social impact. Make an account and try us out at https://www.magicschool.ai and connect with our passionate community on our wall of love at https://love.magicschool.ai/all.

Responsibilities:

In this role, you will be responsible for 4 main workstreams:

Brand Development:

• Work closely with the marketing and creative teams to develop and maintain the company's visual identity, ensuring all designs are consistent with the brand guidelines.

• Assist in evolving the brand’s identity across different mediums, from digital to print.

• Ensure 100% consistency in brand design across all digital and print platforms, as verified through audits.

• Conduct brand training sessions or updates with marketing and creative teams to ensure understanding and application of brand guidelines

Graphic Design:

• Create visually compelling designs for a wide range of mediums, including digital assets (social media, web banners, email templates) and print materials (brochures, posters, packaging).

• Design and update marketing collateral, including presentations, infographics, and promotional materials.

• Develop creative visuals for product launches, advertisements, and campaigns.

• Contribute to web design projects, optimizing design for user experience and responsiveness.

• Increase engagement on visual content by 15% (e.g., social media, email campaigns) by consistently producing high-quality designs aligned with marketing goals.

Collaborative Design:

• Collaborate with cross-functional teams (marketing, product development, sales) to ensure cohesive design solutions that align with business goals.

• Contribute design expertise in cross-functional projects resulting in an overall 10% improvement in key marketing metrics such as lead generation, brand awareness, or customer engagement.

Creative Problem-Solving:

• Conceptualize and design unique, innovative ideas that help push the brand forward.

• Stay up-to-date with industry trends, tools, and techniques to ensure fresh and engaging designs., integrating new design techniques or tools, resulting in increased efficiency or improved design outcomes.

Qualifications/Competencies/Skills:

• Creativity: A natural eye for design and the ability to deliver fresh, original concepts.

• Collaboration: Strong communication and interpersonal skills, with the ability to work well in a team environment.

• Time Management: Ability to manage multiple projects, meet deadlines, and prioritize tasks effectively.

• Problem-Solving: A proactive approach to addressing challenges and presenting creative solutions. Conceptualize and design unique, innovative ideas that help push the brand forward. Stay up-to-date with industry trends, tools, and techniques to ensure fresh and engaging designs., integrating new design techniques or tools, resulting in increased efficiency or improved design outcomes.

• Design & Technical Proficiency: Strong expertise in design software (Adobe Creative Suite), typography, color theory, composition, and printing processes, with an understanding of web design principles and UX/UI experience is a plus.

• Detail-Oriented & Adaptable: Highly attentive to detail, passionate about design trends, and skilled at incorporating feedback to refine and enhance designs.

Experience:

• Experience: 2+ years of experience in graphic design, branding, or a related