Upstream Global Product Manager, Physical Exam & Diagnostics
Baxter International Inc.About the role
Aquí es donde salvas y sostienes vidas
En Baxter, estamos profundamente conectados por nuestra misión. No importa tu rol en Baxter, tu trabajo tiene un impacto positivo en la gente alrededor del mundo. Sentirá un propósito en toda la organización, ya que sabemos que nuestro trabajo mejora los resultados para millones de pacientes.
Los productos y terapias de Baxter se encuentran en casi cada hospital del mundo, el clínicas y en los hogares. Por más de 85 años hemos sido pioneros en innovaciones médicas significativas que transforman el cuidado en salud.
Juntos creamos un lugar donde somos felices, exitosos y nos inspiramos mutuamente. Aquí es donde puedes hacer tu mejor trabajo.
Únete a nosotros en la intersección de salvar y sostener vidas-donde tu propósito acelera nuestra misión.
Your Role at Baxter
This is where your ideas lead to success
As an Upstream Global Product Manager for our Physical Exam & Diagnostics portfolio, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.
And while you are a great teammate, you are also competitive—determined to achieve results and get things done.
At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.
What you'll be doing
This upstream product management role plans, coordinates, and manages products within the Physical Exam & Diagnostics portfolio from conceptual stages, through development to launch and manages product life cycle - including sustainment and discontinuation.
Global Product Management:
- Collaborate with a cross functional product team including engineering, commercial marketing, service, compliance, regulatory, quality, payers and sourcing to manage the entire product line life cycle, drive profitable growth, and maintain customer satisfaction and business goals
- Gains a deep understanding of customer needs and workflows, as well as identifies and fills product gaps and generates new insights for features/products that grow market share, improve customer experience, and drive growth
- Collaborates with program managers and project managers on the development team to implement product strategy and suggest the nature and scope of current and future product enhancements
- Strategize, plan, and prioritize market, product and clinical research that identify and define opportunities to support business growth through sound clinical marketing evidence
- Partners with finance to develop cases to support project investment and with market research to understand market sizes, addressable segments, pricing, dynamics, competition, share position, customer drivers across multiple product lines
- Driver of the go-to-market strategy/process/plan for portfolio of products
- Provides oversight to management of product costs, has input to global pricing of applicable portfolio, and margin maintenance
- Partners with commercial marketing teams in all global regions to support effective product launches and ongoing portfolio management
Development and Implementation of Product Strategies
- Prepares portfolio strategy to achieve growth and profitability goals aligned with the corporate strategy
- Selects and presents portfolio segmentation in consideration of technology and platform strategies
- Develops technology roadmaps together with R&D organization
- Assess market potential for the right segment/targets, develop strategic business plan capitalizing on future market needs and opportunities
- Identifies portfolio gaps as potential growth opportunities
- Defines clinical research requirements to support the roadmap and product launches
Product Life Cycle Management
- Lifecycle management of products, including product launch, phase-out, incremental improvements, and line extensions
- Continuous monitoring of products during entire life-cycle and initiation of necessary actions
- Initiate and support product phase out process, working with all cross-functional partners
- Supports Regional Marketing and Sales with product and technical queries (including tender process support)
- Coordinates and supports country registrations
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