Director, Audience Insights

Description

U.S. Soccer Overview

We are U.S. Soccer and we are the future of sport in the United States. Our mission is to make soccer the preeminent sport in the United States. We embrace diversity, technology and global connections to drive the growth of our sport and by supporting members, impacting athletes, and serving fans. We seek motivated, passionate, skilled people who can think, create and work on a team.

U.S. Soccer is a growing company that looks for team members to grow with it. U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture and an atmosphere for professional development.

The Federation’s core principles set organization-wide standards to identify and foster our culture and inform how we interact and hold each other accountable. These principles guide U.S. Soccer: We Win Together. We Aim High. We Champion Diversity, Equity & Inclusion. To be successful as a USSF employee, it is critical to demonstrate and live up to these principles every day and with every interaction with peers, stakeholders, and partners.

The Federation’s core values are the individual attributes and characteristics that staff embody to uphold the organization’s principles and succeed. These values guide our employees: Integrity. Commitment. Teamwork. Respect.

Position Description

We’re seeking an analytics expert to lead our Insights team within the Commercial arm of U.S. Soccer. This individual will be responsible for managing resources effectively, nurturing talent with hands-on analysis, identifying opportunities to evolve, and adding a seasoned touch to key deliverables.

The Director will lead a small team of analysts, as well as external resources, to solve problems and promote data-driven decision-making across every part of the business. They’ll work with each commercial department to understand goals, recommend actions, track performance, and accelerate growth. They’ll also work closely with the Data Science team on sophisticated modeling, forecasting, automation, and data infrastructure.

The Insights team’s goal is to deepen our understanding of USMNT and USWNT fans and inform the strategy/tactics behind every touchpoint with them (Ticketing, Content, Retail, Insiders, Media, Partner Activations, and more).

The ideal candidate will have a deep background in both research and business intelligence, having led formal primary research projects (quantitative and qualitative) and worked extensively with first-party data to derive insights. They’ll also thrive in a forward-facing role, serving as an elegant translator when it comes to packaging and communicating those insights.

Primary Responsibilities

• Consumer research: Lead our primary fan research plan, working closely with agency partners to understand fan sizing, segments, and need-states
• Industry expertise: Serve as first point of contact and subject matter expert on key industry metrics such as TV viewership, ecommerce sales, digital reach, and Customer Lifetime Value
• Deliver insights: Work with Data Science team to translate data into consistent reporting and actionable insights/storylines and inform the decision-making among all business units (Business Ventures, Consumer Products, Events, Marketing, Media, Partnerships)
• Data wrangling: Ensure data pipelines are operating and delivering accurate information
• Identify opportunities: Provide a strategic lens to all commercial activities, identifying business opportunities, new areas of research/measurement, and ultimately where and how we can better serve the fan
• Project management: Budgeting, vendor management, developing research proposals, juggling many projects, delivering on time
• People management: Recruiting, hiring, retaining team members who bring diverse, expert skills to the table. Developing talent through timely, effective feedback and management. Harnessing the team’s time and resources to deliver impressive products on time

Requirements

Minimum Qualifications

• Bachelor's degree in Business, STEM, or other analytical field
• Demonstrable strategic thinking – consistently sees the big picture, where to go, and how to get there
• Sharp analytical skills – methodologically sound, extreme attention to detail, and an eye for finding the signal within the noise
• Polished presenter – tailoring the message to the audience, concise yet thorough, impeccably-packaged visuals
• At least 5 years of experience in roles focused on market research, business intelligence, and/or audience insights
• Deep experience leading high-performing teams – identifying/developing/retaining talent, managing resources vs priorities, and le