TikTok Shop - Product Manager, Influencer Marketing and Affiliate Integrations

About



The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.





About the Team



The TikTok Shop Affiliate team designs and builds tools that connect creators, merchants, and consumers through performance-driven partnerships. Their work spans creator and seller onboarding, product discovery and matching, commission and payout systems, analytics, and integrations with leading creator and influencer marketing apps. The goal is to make it seamless for creators to monetize content while enabling merchants to scale sales through affiliates.



About the role



This role sits within Partnerships & Integrations and focuses on building the APIs and platform connections that power our affiliate ecosystem. You’ll collaborate with a wide variety of partners—creators, content publishers (blogs, news, deal sites), affiliate networks (CJ, Rakuten, Impact, Awin), and influencer marketing apps (Linktree, JoinBrands, ShopMy).



The team operates like a start-up within TikTok: you’ll be hands-on with everything from data analysis to operations, while also owning end-to-end product strategy and success metrics. We’re looking for someone who’s equally excited about writing scripts and analyzing data, brainstorming with review sites to improve conversions, and working with influencer apps to bring TikTok Shop opportunities to their creators.



This is a fast-paced, high-impact role for someone who thrives at the intersection of technical building and creative influencer marketing.



Responsibilities



- Collect and analyze market insights and trends to understand the evolving eCommerce and affiliate ecosystem.

- Work closely with publishers and partners—including websites, blogs, deal & coupon sites, loyalty/rewards platforms, and creator apps—to ensure their success on TikTok Shop.

- Dive into data and operations to help partners optimize their participation in TikTok Shop’s affiliate program.

- Own the design and development of APIs that enable partners to seamlessly integrate with TikTok Shop’s affiliate platform.