About the role
<h1>CRM &amp; RETENTION STRATEGIST</h1> <p><strong>Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value &amp; Service at this Price"</strong></p> <p><em>We are looking for a highly motivated and results-driven CRM &amp; Retention Strategist to join our team.</em><em><br></em></p> <p>In this role at Common Thread Collective (CTC), you will hold a central strategic position, supporting our clients in achieving sustainable and scalable growth. Your primary mission is to generate consistent, predictable revenue through retention-led initiatives—leveraging data-driven insights to build accurate forecasts, inform strategic decisions, and maintain reliable performance. At CTC, your expertise is essential, encompassing both our proprietary forecasting frameworks and the core principles of retention marketing.</p> <p>Your influence extends well beyond managing email channels—you serve as a strategic partner to clients across all facets of retention. You articulate the logic behind our recommendations clearly and convincingly, linking forecasting outputs to the email, SMS, direct mail, and additional lifecycle touchpoints we deploy. Your communication strengthens trust, aligns stakeholders, and elevates the overall client relationship.</p> <p>You also champion CTC’s retention philosophy and the systems that operationalize it.<br>As a CRM &amp; Retention Strategist, you bring rigor and intentionality to every initiative, ensuring each program meets the highest execution standards and remains tightly aligned with client goals.</p> <p>You excel at tackling complex problems, take full ownership of results, and are dedicated to building, refining, and scaling impactful retention programs. We embody the mindset “Everyday in Every Play, Count on Me”—holding ourselves accountable, aiming for excellence, and consistently delivering meaningful outcomes.</p> <p>.</p> <p>&nbsp;</p> <p><strong>WHAT WE LOOK FOR</strong></p> <p><strong>This place isn’t for everyone, but it might be for you if…</strong></p> <p><em>Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.</em><em><br></em><em><br></em><em> To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.</em><em><br></em><em><br></em><em> We recognize these value