Overview

Purpose:

Dole Packaged Foods is a purpose led organization that is a champion of accessible fruit nutrition and builds a brighter future for people through the goodness of fruit.

At Dole, our culture is uniquely driven by core Values. Our commitment to these Values transforms our work into a meaningful journey toward a brighter future together. Here, you'll be part of a respectful, inclusive culture that deeply values our colleagues, customers, and global communities. We strive for excellence, empowering each other to confidently overcome challenges, continuously learn, and achieve world-class results. Guided by unwavering integrity, our actions consistently reflect our commitment to always doing what's right, fostering lasting trust and strong relationships. Through a spirit of collaboration, we cultivate positivity, generosity, and genuine teamwork, enabling collective success toward our One Dole Purpose. Our innovative spirit leads directly to meaningful outcomes and business success.

As the Manager of Category Insights & Analytics, you will play a key role in driving category growth and performance through data analysis and strategic insights. You will leverage both internal and external data sources to track market trends, assess competitive dynamics, and evaluate product performance across various retail channels. By working closely with cross-functional teams, you will provide actionable recommendations that inform category strategies, product assortment, and competitive positioning.

This role provides flexibility to work in a hybrid environment of home and our Westlake Village, CA office. (Hybrid is defined as 3 times per week in the office).

Responsibilities

Primary Accountabilities:

• Capture & Tailor Category Insights - Gather and analyze market data, consumer trends, and competitor performance, tailoring insights to meet the specific needs of the category.
• Track Sales & Market Share - Monitor daily and weekly sales data, SKU performance, and category trends, providing insights to optimize category strategies and identify growth opportunities.
• Assess Competitive Activity & Monitor Retailer/Channel Performance - Track competitor pricing, innovations, and marketing strategies. Monitor channel and retailer performance, including sell-through rates, and collaborate with the sales team to discuss insights and actions.
• Track New Product Performance (DPSM) - Monitor Distribution, Promotion, Shelving, and Merchandising (DPSM) metrics, including sell-through rates, retailer feedback, and consumer response to new product launches.
• Category Performance Analysis & Metrics Monitoring - Assess market size, growth trends, distribution reach, and channel dynamics. Track key category metrics such as sales volume, velocity, share of shelf, and promotional effectiveness.
• Competitor Intelligence & Benchmarking - Monitor top-performing brands, new product launches, and potential competitive threats. Benchmark Dole’s performance against the total category and key competitors in terms of market share, sales, and growth.
• Channel-Level Assortment Insights & Category Assortment Optimization - Analyze product assortment size, shelf facings, and in-store placement across different retail channels. Develop data-driven strategies to optimize product assortment by channel, improving visibility and consumer appeal.
• Identify Growth Opportunities - Use data to identify opportunities for category expansion, new product introductions, and improvements to product assortment, contributing to category growth and innovation.
• Support Category Strategy Development - Work with category management, sales, and marketing teams to develop strategies based on data insights that optimize shelf space, promotions, and pricing.
• Provide Actionable Insights for Category Optimization - Provide strategic recommendations to improve category performance, including actions to optimize product placement, assortment, and pricing strategies.
• Develop Category Reports & Presentations - Create clear and concise reports and presentations that communicate category insights, trends, and opportunities to senior leadership and cross-functional teams.
• Other duties as assigned

Qualifications

Experience, Knowledge, & Skills You Bring:                 

• 5+ years of experience in category insights, category management, or related fields, preferably within the CPG industry.
• Strong analytical skills with proficiency in category data analysis tools, such as Circana, Nielsen, IRI, Unify, Numerator or similar platforms.
• Exper