Head of Digital Marketing

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern and use your skills to push one of the fastest-growing companies in the US to the top of the list!

Pattern is the premier partner for global ecommerce acceleration and is headquartered in Utah's Silicon Slopes tech hub with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. More than 100 global brands like Nestle, Sylvania, Kong, Panasonic, Sorel, Skullcandy, and Popsockets rely on Pattern's global ecommerce acceleration platform to scale their business around the world.

The Head of Digital Marketing position leads an experienced team to drive growth for Pattern and its partners. This role manages the digital marketing efforts for our partners’ brands and Pattern-owned brands across Amazon, Google, social, and several other platforms. This role works closely with the Brand Management team to build strategies and execution plans to generate incremental growth and to reach the broadest and most relevant audiences. The person in this role is responsible for supporting multiple senior stakeholders within the business as well as representing Pattern externally to our top clients. This is a full time role that works a hybrid schedule (three days in office each week) base in our beautiful Lehi, Utah office.

Frequently Asked Questions

What is a day in the life of a Head of Digital Marketing?

• Lead technology development by identifying key product enhancements and serve as the business lead in requirements development, design, and UAT efforts
• Collaborate with partners or leadership to determine the goals of digital marketing projects and develop plans to meet them
• Lead brainstorming sessions with team members to cultivate ideas for new digital marketing campaign concepts, including content and design elements
• Oversee brand relationships from a digital marketing perspective and lead all digital marketing performance presentations to partner executives
• Serve as the subject matter expert for Amazon/Google search optimization for partners
• Drive growth within Pattern’s portfolio brands, including launching brands into new markets or marketplaces
• Oversee all budget and reporting for performance marketing across Amazon, Google, Facebook, etc.
• Manage, mentor and grow our existing ads team to ensure best practices and Pattern values are followed and maintained

What will I need to thrive in this role?

• Bachelor’s degree in Marketing, Business, or a related program
• 5+ years experience in team building/development
• 7+ years experience in the world of multichannel or online marketing, managing Google AdWords/Shopping and/or Amazon campaigns
• Strong all-around knowledge of the digital marketing mix with working knowledge of Amazon, Google and social channels
• Ability to use Google Analytics, AdWords, Facebook, Google Tag Manager and Amazon
• Ability to succinctly synthesize and deliver back marketing metrics, overall performance correlation, and comprehensive marketing strategies to reach partner objectives
• Experience with top tier advertising/digital marketing technologies (Pacvue, Tikametrics, Quartile,etc.)

What is the team like?

The Digital Marketing team will report to you and you will report to the VP of Advertising and Digital Marketing. This team is data-driven and results-oriented. You will collaborate regularly with members of your team and work across departments to implement actionable solutions.

Sounds great! What’s the company culture?

We are looking for individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to c