Client Expansion Director

Description

About Us:

Darwill is a marketing company specializing in direct and digital performance marketing for enterprise clients operating in local markets. We help brands acquire customers, drive local response, and strengthen customer communications through integrated omnichannel programs. Our capabilities span strategic ideation, workflow and campaign design, data-driven targeting, execution, and analytics. Darwill delivers scalable execution with measurable results—helping clients improve performance against the KPIs that matter.

Role Summary

The Client Expansion Director drives revenue growth within existing client accounts. This role identifies, develops, and closes upsell and cross-sell opportunities while increasing lifetime client value.

Primary Objective

Grow existing accounts by increasing revenue, deepening solution adoption, and expanding multi-service engagement.

Key Responsibilities

• Strategic Account Growth
• Develop and execute account growth strategies.
• Identify new departments, stakeholders, and budget centers.
• Increase lifetime value through structured expansion planning.
• Revenue Generation
• Own and achieve upsell and cross-sell quotas.
• Develop and present expansion proposals.
• Lead solution positioning in complex environments.
• Executive Relationship Development
• Build C-suite and senior stakeholder relationships.
• Conduct growth-focused business reviews.
• Align solutions to client strategic priorities.
• Cross-Functional Leadership
• Partner with Sales, Marketing, Digital, Data and Delivery teams.
• Coordinate resources to support expansion initiatives.
• Strategic Planning & Analytics
• Leverage performance data to identify growth opportunities.
• Demonstrate ROI and future opportunity modeling.

Skills & Experience

• 8–12 years in client services or business development.
• Proven success closing digital and performance-based sales.
• Strong executive communication skills.
• Data fluency and analytical capability.
• Experience in multi-service B2B environments.