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Sr. Global Product Manager, Cardiac Diagnostics & Services

Medtronic
Mounds View, United Statesfull_timeVerifiedPosted 19 Aug 2024
💰 $193,200/yr

About the role

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

The Cardiac Rhythm Management (CRM) market for implantable devices is tremendously complex and dynamic with many exciting opportunities for growth. Within the CRM integrated OU (iOU), the Cardiac Diagnostics & Services (CDS) business is among the most dynamic and nimble across Medtronic with exciting market and business growth drivers.

A Day in the Life:

The Product Management and Customer Experience Team is seeking a Sr. Global Product Manager to lead portfolio management and global lifecycle management of the Insertable Cardiac Monitor (ICM) franchise.  The Sr. Product Manager works as part of the Commercial Marketing team to develop and drive the marketing plan for the Family of LINQ ICMs, including creating compelling field and customer focused campaigns/initiatives, developing competitive response strategies, engaging with and presenting to key customers, and supporting the field in driving execution. This role will partner closely across the CDS Marketing Team to drive the portfolio globally through the sharing of best practices, key resources, and partnering where appropriate on global launch, evidence dissemination, or marketing campaign initiatives. 

You will be an important member of our fast-paced, high-visibility commercial marketing team. Every day we work to unlock the answers for patients experiencing cardiac arrhythmia symptoms. We do this by working closely with customers, our global partners and internally to bring solutions to life. If this sounds exciting – apply now!  We’re purposeful. We’re committed. We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress and deliver meaningful innovations.

  • Lead creation / maintenance of a bold marketing strategy including: segmentation & positioning, messaging, multi-channel plan, quarterly plan of action and sales communication
  • Conduct competitive analysis, market research, and obtain market intelligence for pricing analysis and product positioning
  • Drive strong field connectivity through best practice sharing, market updates, field visits, and sales training
  • Deliver quarterly business reviews and identify market trends and recommend strategies
  • Build strong relationships with key opinion leaders; identify and lead customer engagement activities
  • Understand and simply communicate benefits of full portfolio; Partner with other product managers to develop full portfolio strategies, positioning of the portfolio, products and features across all sales and customer marketing channels, materials, and training, maintain claims matrix(es) as needed
  • Identify innovative methods to improve marketing strategies and processes
  • Develop, implement, and execute marketing strategies to drive market leadership including messaging, physician engagement, effective pricing & sales engagement
  • Consult with country and/or regional marketing and sales teams to introduce new campaigns, techniques, and capabilities
  • Coordinate sales and related activities such as advertising, public relations, social media and strategies to achieve marketing objectives

•Travel up to 25% both domestically & internationally.

Must Have:

  • Bachelor’s Degree with 7+ years of marketing, sales or technical experience in healthcare, medical device, pharma or agency/consulting industry, or advanced degree with a minimum of 5 years of relevant experience.
  • Program and project management experience
  • Experience leading market analysis and account segmentation and targeting activities
  • Experience developing and leading projects, programs, and/or cross-functional teams

Nice to Have:

  • MBA or advanced degree
  • Strong global commercial marketing experience; preferably downstream in the medical device or healthcare industry
  • Exposure to global healthcare markets and the global economy
  • Ability to quickly develop relationships and rapport with individuals at all levels and from all cultures
  • Learning agility, energy & positive attitude
  • Experience working with and creating programs for a sales force
  • Strong relationship building experience with physicians, staff, field sales organization and distributors
  • Experience presenting and selling to various levels of leader

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Company

Medtronic

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