Director, Growth Marketing Analytics

Team Name:

Marketing

Job Title:

Director, Growth Marketing Analytics

Requisition ID:

R025941

Job Description:

YOUR MISSION

We're seeking an experienced leader to head the Growth Marketing Analytics team. This person will translate strategic insights into actionable marketing plans while building strong cross-functional partnerships. This role will support the Paid Media and CRM & Lifecycle Marketing teams, driving performance optimization, refining audience strategies, and delivering measurable business impact across all marketing channels.

You have deep expertise in PC and console paid media performance measurement. You’re fluent in advanced attribution for premium game launches, cross-platform funnel analysis, and top-down measurement for PC/console campaigns. You have hands-on experience with leading MMPs, and know how to unify insights across PC, console, and mobile to guide global campaign resource and investment decisions.

The ideal candidate is both a practitioner and leader, skilled in applying advanced analytics and measurement to provide stakeholders with the data they need to align and drive strategic initiatives. You have a strong record in testing and implementing media mix models, attribution frameworks, lift modeling, and A/B testing on a global scale. You can visualize data in near-real time and craft a compelling, evidence-based case for course corrections and future planning.

This position leads a global team that ensures regional market needs are met while aligning with global KPI and business goals.  

RESPONSIBILITIES

Leadership and Team Management

• Lead a team of analysts to manage day-to-day operational reporting requirements, ad hoc analyses, and data visualizations

• Collaborate closely with the Central Marketing Analytics team to align on holistic campaign measurement, integrating paid media performance into broader evaluations of brand, social, CRM, and go-to-market effectiveness

• Partner with non-paid analytics stakeholders to ensure unified reporting frameworks and shared insight generation across the full marketing funnel, bridging paid media impact with cross-channel performance narratives

• Communicate effectively and strategically with stakeholders to inform decision-making and drive alignment

Comprehensive Marketing Analytics

• Design and implement real-time tracking across paid, owned and earned channels that provides a holistic look at our touch points, their impact, and interplay

• Provide regular reports and insights to the executive team on performance, in-market tests, and near-term implications to spend and channel mix

• Own reporting and analysis for all media metrics including owned/earned media

• Tie together disparate business, marketing, and consumer data signals to fully extract paid/owned/earned media value and their contributions to revenue and audience growth

• Assess how effectively and efficiently digital channels are driving customer purchase funnel objectives and provide data-informed insights to the operations team

Campaign Planning Support

• Partner with Strategy & Activation teams to develop audience-first recommendations by understanding in-game player behaviors, monetization trends, and third-party segment performance

• Determine the optimal mix and interplay of Blizzard “owned” and paid digital channels to reach our audiences most effectively and efficiently

• Aid in forecasting performance for multi-channel marketing campaigns and tracking against those goals

Measurement Innovation and Experimentation

• Create marketing mix models that help guide our go-to-market campaigns, ultimately guiding spend and channel weight / importance in all key regions

• Implement A/B testing and analysis for media and CRM channels that provide stakeholders with an understanding of what is working and what could be improved in the player funnel

• Drive further personalization by collaborating with data scientists to support and analyze hypothesis’ using best practices for A/B testing, attribution models and media mix optimization

PLAYER PROFILE

• 12+ years of experience in paid media and CRM, including privacy-centric attribution, and incrementality testing

• Hands-on experience with modern PC and console attributi