Field Marketing Manager - Americas

We believe in a world where growth thrives across borders and cultures.  As an EOR, Atlas employs people to work for companies anywhere in the world.  Before we came along, the only businesses offering a similar solution were essentially brokers. They’d outsource your HR and payroll services to third-party providers in different countries. Today, we’re the only 100% Direct EOR in the world, partnering with clients to get to market 82% faster, at a reduced cost, and with lower risk through local expertise in over 160 countries. 

Atlas technology powers the idea that companies can employ whoever they want, wherever they are in the world. Through our cloud-based platform, we deliver the Human Resources infrastructure that underpins international growth, leaving companies free to focus on the strategy that makes it happen. We partner with our clients through their international life cycle from the first dip in the global pool until the moment it’s time to set up their own entities and run payroll. Atlas is here from point A to point Z.

The future of work is borderless, and so are we. So, it helps that our people are located around the globe — in the US, UK, India, China and beyond — and speak 90+ languages. Diversity and inclusion are at our core. 

Atlas invests in Environment, Social and Governance initiatives through our impact program.  Impact is central to our vision as a business and at the heart of our culture. Through impact we are addressing our environmental impact for society, for the planet and for our long-term success.  Employee wellness, diversity and charitable activities are at the core of our social responsibility.  Impact ensures Corporate Governance operates ethically and responsibly while preserving our customers and employees’ trust.

The Field Marketing Manager is responsible for leading a company's country/local communication and marketing endeavors. This oversight may encompass several locations within their market and the marketing or communication teams within them. The successful candidate will  develop and deliver marketing plans for regional products. The Field Marketing Manager mut be a proven strategist, planner, and team builder that’s able to view our region’s market positioning at a high level while driving impact through their team. They will be able to leverage Atlas’ global brand positioning materials and work with their business leaders to localize content for our customers. This role will embody Atlas’ culture and values and grow and develop our team of marketers.

The Field Marketing Manager will develop and implement marketing strategy in  support of company and regional revenue goals, as directed by the VP of Demand Generation. Additionally, they will lead and mentor the marketing teams throughout their region, focused on creating a cohesive, high-performance culture facilitating communication, education and  sharing of best practices.

Key Responsibilities

• Lead and grow an integrated team of marketing, PR, and communications professionals, laser-focused on their career development and success. 
• Partner with the sales team, other regional leaders, and global marketing to plan and execute integrated strategies for growing existing and expanding into new markets.
• Design and execute a robust regional business development and local positioning strategy, including new market research and competitor analysis. 
• Develop and implement strategic marketing plans that reflect a strong understanding of audience, market, objectives, and resource management. 
• Develop and manage our annual regional marketing and communication budget, overseeing spend on all areas, including pursuit spend, photography and video, awards, etc. 
• Work with Performance Marketing to leverage our CRM, email automation, social tracking, digital and other marketing technology to gain meaningful insights that will inform our strategies. 
• Provide quality oversight for collateral, proposals, presentations, webinars, events, and other marketing activities, ensuring they align to our strategies.
• Serve as a coach and player, contributing to the strategy and content of specific business development activities, often leading high-profile engagements or “must-win” pursuits.

EXPERIENCE REQUIREMENTS

• 5-8+ years professional experience in marketing and communications; experience in high-growth tech industry is preferred.
• 3+ years leading and managing teams with a proven track record for hiring/growing talent.
• 3+ years' experience managing PR agencies and event