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Digital Customer Comms Manager
PipedrivePortugalfull_timeVerifiedPosted 16 Jan 2024
About the role
We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.
We’re looking for a dynamic Digital Customer Communications Manager to play a pivotal role in strategizing and implementing Pipedrive's digital communication channels at our vibrant Lisbon office. As part of the driving force behind our interaction with prospects as well as customers past and present, you will predominantly utilize email and in-app messaging. In this role, you will get a chance to work within our awesome Digital Customer Communications team, and have the opportunity to shape and deliver a seamless, personalized, and positive experience for Pipedrive's customers.
If you’re someone who has a creative mindset as well as technical know-how, with a passion for crafting exceptional customer experiences, we’d love to meet you! -
We’re looking for a dynamic Digital Customer Communications Manager to play a pivotal role in strategizing and implementing Pipedrive's digital communication channels at our vibrant Lisbon office. As part of the driving force behind our interaction with prospects as well as customers past and present, you will predominantly utilize email and in-app messaging. In this role, you will get a chance to work within our awesome Digital Customer Communications team, and have the opportunity to shape and deliver a seamless, personalized, and positive experience for Pipedrive's customers.
If you’re someone who has a creative mindset as well as technical know-how, with a passion for crafting exceptional customer experiences, we’d love to meet you! -
Your new adventure:
- Create and support the execution of communication plans, influenced by customer journey optimization and lifecycle management processes.
- Support the delivery of Go-To-Market (GTM) and Pricing & Packaging campaigns.
- Be supported by the Senior Customer Communications Manager to drive the personalized communication strategy throughout the customer lifecycle.
- Take responsibility for crafting effective communications to enhance critical business metrics such as V2T, T2P, NPC, NPC ARR, Net upsell, retention, and churn.
- Collaborate with cross-functional teams to establish communication goals and objectives for each campaign, identify target audiences, define experimentation methodology and determine outreach channels.
- Report on communication effectiveness and analyze how campaign impact drives key business metrics.
- Assist in managing the Jira backlog of customer communications requests using our ICE framework methodology.
- Ensure our email marketing follows data protection, GDPR, CAN-SPAM and other regulations and best practices including company policies, procedures and brand guidelines.
- Stay up-to-date with industry trends and developments in customer marketing to ensure Pipedrive remains ahead of the game.
Does this sound like you?
- At least 3 years of experience in communication, email marketing, customer marketing and/or similar
- Fluency in English
- A degree in Communications or Marketing is a plus
- Proficiency with marketing automation tools such as Customer.io, Get Vero, Gainsight or similar
- A thorough understanding of marketing automation technology
- Experience with HTML and content management systems
- Ability to problem-solve and work with technical specialists
- Familiar with analytical and database tools like Amplitude, Tableau or similar
- Excellent written communication and copywriting skills
- Experience presenting and analyzing data for an audience of their peers
- Extreme attention to detail - nothing gets past you!
- A strong can-do attitude, great communication skills and openness to feedback
- Ability to self-organize and prioritize in a fast-paced environment
Why Pipedrive?
- A value-driven work environment where people come first
- A lively bunch of colleagues from over 50 different countries, with offices in Lisbon, Tallinn, Tartu, Prague, London, Dublin, New York, Florida, Riga, and Berlin
- A team serious about getting things done while not taking ourselves too seriously
- A world-class working environment full of the usual nice perks and some more
- Freedom to execute your ideas with a passionate and motivated team supporting you
- Flexible working hours as long as you’re there for your team members
- Lots of room for personal and career development, with internal and external training opportunities
- Competitive salary including all the benefits you’d expect from a great employer (annual bonus system, health insurance, meal allowance, flexible benefits - you can choose whether to use the credit on parking, public transport card, technology, etc)
Pipedrive is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race
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