Sr. Content Marketing Specialist

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

As a Sr. Content Marketing Senior Specialist at Genesys, you will help shape the customer journey through engaging, high-impact content. You’ll produce thought leadership articles, SEO-rich web pages, blogs, and multimedia assets that guide prospects and customers from awareness to adoption. At Genesys, we are redefining how companies connect with their customers through empathy, innovation, and AI-powered experiences. Joining our team means contributing to a global mission while collaborating with experts across marketing, design, and product.

Team Mission

Be the advocate for our prospects and customers by creating organic buying journeys. Anticipate their needs, meet them where they are, educate with thought leadership, and guide them through the lifecycle.

Goals

This role is best suited for a proven content creator with a strong track record in B2B writing. You will be a powerhouse in content production, consistently delivering high-quality work that aligns with business goals and strengthens our brand voice.

Key Responsibilities

• Develop impactful, original, and persuasive content across a variety of marketing materials, including blogs, web pages, ebooks, and thought leadership articles

• Collaborate with subject-matter experts to produce engaging, buyer-centric narratives that drive conversions

• Partner with web, design, and UX teams to deliver compelling, user-friendly experiences

• Optimize content for SEO and GEO targeting to improve visibility, engagement, and website performance metrics

• Ensure consistency, clarity, and relevance across all messaging while advocating for the buyer journey

• Embrace creativity and a continuous improvement mindset to adapt to evolving market demands

Writing Formats

• SEO-driven organic content

• Thought leadership blogs

• Educational articles

• Web pages

• eBooks

• Video scripts

• Web chat messaging

Tools and Resources

• Microsoft Office Suite

• SEMRush

• WordPress

• Asana or other project management tools

• AI tools (e.g., ChatGPT)

• Zoom

• Digital Asset Management (Bynder)

Team Collaboration

• You will collaborate closely with:

• Web teams (SEO, UX, Development)

• Brand and Global Campaigns teams

• Marketing Operations (Project Management, Analytics)

• Product Marketing

• Thought Leadership team

Qualifications

• Strong writing skills across multiple formats and tones (formal, conversational, and technical)

• Ability to simplify complex topics into engaging, persona-specific content

• Familiarity with AP Style and proven ability to maintain brand voice

• Solid understanding of SEO principles and tools

• Strong collaboration, communication, and project management skills

• Creative, adaptable, and growth-oriented mindset

Experience

• BA with 2–5 years of professional writing experience, ideally in B2B marketing, OR 3–6 years of relevant writing experience without a degree

• Demonstrated ability to write for both human audiences and SEO optimization

• Experience in B2B marketing environments strongly preferred

• Familiarity with AI tools for ideation and content development

#LI-DNP

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunit