Senior Acquisition Marketing Specialist

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

About the team

Turo is looking for a Senior Acquisition Marketing Specialist to help turbocharge its fast-growing guest community in the US. The ideal candidate is performance and data-minded, with a passion for setting up and optimizing scalable, high-impact performance marketing campaigns that drive growth across a portfolio of channels including search, paid social, display, and more. You will be responsible for planning, setting up, executing, optimizing, and scaling high-impact campaigns. You will partner with internal teams like Data and Brand to effectively execute your plans. This role reports to our Director, Acquisition (US).

What you will do

• Plan and execute paid user acquisition campaigns across a diverse channel portfolio including Meta Ads, Google Ads, Microsoft Ads, Apple Search, Online Travel Agencies (OTA), across web and/or app advertising.
• Be hands-on daily, managing and fine-tuning campaigns, testing optimal bidding strategies, expanding and negating keywords, exploring growth opportunities, and optimizing performance to meet KPIs such as CAC, CPA, ROAS, ROI, LTV, and payback period.
• Conduct A/B testing and identify best-performing content, creative, copy, and landing pages to maximize acquisition efforts and own the feedback loop with the content studio team.
• Conduct regular audience targeting and competitive analysis.
• Pull, manipulate, and report on campaign and channel data to develop actionable insights for paid and free channels.
• Utilize web analytics and attribution platforms to measure and lift performance.
• Partner with internal and global cross-functional teams, including SEO, Brand, Creative Studio, Product, Data, and Partnerships to execute acquisition plans.

Your Profile

• 4+ years of experience in performance or digital marketing at a B2C, media agency, or eCommerce company with a key focus on SEM/ PPC.
• Technical user acquisition background, with proven knowledge of campaign setup, ad creation, keyword research, and a track record in paid search engine optimization.
• Proven experience with Paid Social channels and media buying across other various channels (paid search, display, video, app advertising), customer acquisition KPIs, campaign types, ad formats, audiences, and best practices.
• Relevant experience managing a 7-digit annual advertising budget, and efficiently allocating it across campaigns to maximize profitability.
• Track record of scaling paid campaigns, launching new channels, and implementing A/B testing and optimization strategies.
• Proficient in manipulating data and generating concise reports with actionable insights.
• Strong collaboration skills, having worked on cross-team projects / integrated campaigns.
• Your day-to-day toolkit includes Excel, GA4, Google Ads Editor, Google Keyword Planner, SEMRush, Google Search Console, GTM, Appsflyer and other similar tools.
• Strong project management skills – with the ability to independently complete assigned tasks successfully and on time.
• Highly organized with a keen attention to detail.
• Comfortable taking the initiative, naturally curious, and a growth mindset.
• BA/BS in Business/Marketing, Economics, Math & Statistics.

For this role, the target base salary range in San Francisco is $90,000-$102,000 annually. This role is also eligible for equity and the benefits described below. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

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Benefits

• Competitive salary, equity, benefits, and perks for all ful