SUN DAY RED - Senior Financial Analyst, E-Commerce

As a Senior Financial Analyst, E-Commerce, you will serve as a trusted finance business partner to assigned business unit leaders, proactively identifying risks, opportunities, and actionable insights that influence strategic decisions at Sun Day Red. You will play a key role in monthly forecasting and annual budgets for SDR's E-Commerce business.

While at SDR you will have the opportunity to develop your skill set, think strategically about complex challenges and drive success for a fast-paced, high-growth business. The individual will be essential in financial analysis, modeling and evaluation across departments to keep the business on track to meet its financial goals. This is a perfect opportunity for an individual who is detail-oriented, technically capable and efficiently delivers a quality work product in a rapidly growing and dynamic environment. This role will report into the Senior Manager, Finance.

Essential Functions and Key Responsibilities:

• Develop and present financial analyses, scenario models, and variance insights to business unit leaders, connecting the numbers to operational drivers and recommending specific actions — while partnering with Finance leadership on higher-level strategic recommendations.

• Build effective working relationships with cross-functional stakeholders at the manager and director level, proactively surfacing trends, risks, and opportunities through regular business reviews rather than waiting for ad hoc requests.

• Analyze and maintain the monthly E-Commerce model to capture the rapidly growing and changing E-Commerce business.

• Build and maintain driver-based models that decompose Net Sales into traffic, conversion rate, AOV, units per transaction, and return rate, and tie marketing spend to ROAS, CAC, and contribution margin after marketing.

• Play a key role in monthly variance analysis for E-Commerce Sales and Margin, reporting findings for Monthly Business Reviews.

• Prepare and present weekly and monthly reporting to the SDR team on DTC sales and margin performance.

• Lead monthly reforecasts for E-Commerce Operating Expenses, working with SDR leadership to deliver accurate forecasts understanding risks and opportunities.

• Work actively with business partners through the month-end close process, conducting accurate and informative variance analysis.

• Contribute analysis and commentary to Monthly Business Reviews for both SDR and TaylorMade executives.

• Participate in ad hoc financial projects and initiatives as required, providing analytical support and guidance to achieve desired outcomes.

• Stay informed about industry trends, regulatory changes, and best practices in financial analysis, incorporating relevant insights into business strategies.

• Utilize reporting tools (Domo, Excel, Business Objects, etc) to create meaningful and actionable reports and visuals of the E-Commerce business.

• Performs other related duties and assignments as required.

Knowledge and Skills Requirements:

• Advanced Excel and PowerPoint skills. History developing Excel reporting and modeling with the ability to summarize findings in effective presentations. Power Query and VBA editing a plus.

• Exhibited fluency in DTC unit economics, including traffic, conversion, AOV, contribution margin, CAC, LTV, retention, and return rate.

• Demonstrated expertise leveraging financial systems to plan and monitor financial performance across a multi-entity organization. Experience with Oracle EBS, PBCS/Hyperion, and Domo a plus.

• Comfort using AI tools (Claude, ChatGPT, Microsoft Copilot, or similar) to support day-to-day work, including drafting analysis and commentary, accelerating model builds, and creating first-draft presentations. Hands-on experience is preferred over general awareness.

• Familiarity with the modern DTC technology stack, including Shopify, Google Analytics, paid media platforms and an enterprise ERP (Oracle EBS, SAP, or similar). Experience with Shopify Plus migrations is a meaningful plus.

• Passion to continuously provide exceptional service to all internal business partners.

• Must be a proactive self-starter with the ability to thrive in a fast-paced environment, prioritizing and handling multiple projects and stakeholders simultaneously.

• Results-oriented with a strong attention to detail.

• Experience in Apparel or CPG a plus but not required.

Education, Work Experience, and Professional Certifications:

• Bachelor's degree in Finance, Accounting, Data Analysis, or a related field.

• A minimum of 4-8 years relevant experience operating in a highly analytical FP